Planning great website content and content marketing advices? Instant messengers are the latest communication trend. There are 1.5 billion people globally using WhatsApp on a monthly basis, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter instant messaging marketing. Most popular global messenger apps, based on the number of monthly users. Source: Statista. This type of digital marketing exploded over the last couple of years. People are much more likely to trust the information sent via a messenger (as if it comes from a good friend) than email or SMS that are vulnerable to spam. An example of messages from a marketing consultant Matthew Barby, sent via a Facebook bot. There are different ways how you can proceed with instant messaging marketing, from using them for customer support to updating your users about new posts on your blog. But just like with any other digital marketing type, before diving right in, I’d recommend that you develop a strategy first.
GMB works by connecting you with people in your area. When searchers go looking for a service your business can provide, your listing will be active in both search and maps. Ensuring your information is up to date is crucial to the success of your GMB listing. If users receive incorrect or contradicting information, this will decrease the trustworthiness of your site. A tool offered by GMB that is constantly overlooked, is Google posts. Your GMB account allows your business to provide recent and relevant content to your listing to users searching your business. Google posts provide an opportunity to publish relevant and fresh content with insightful information to the local area.
Once you’ve defined your ‘why,’ begin by outlining the content you want to create if you are starting fresh (i.e., you have no current content). Research what similar brands are doing and how they reach their audience then take notes. Good things to note are the platforms used (website, social media, marketing/promotional materials), length of content, blog post topics, and what you like/dislike about each. If you have content on a current website or a blog with at least 5 posts then we’ll discuss filling in the gaps later, so doing research is still an important step for you too. After you have a clear understanding of your brand and objectives, you will research your audience. Read additional details at Planning Web Site Content.
Some guest blogging eLearning industry sites also share posts on their social media pages. Thereby maximizing your social media exposure. Readers who may not regularly check the website are more likely to see your content on platforms like Facebook, Twitter, etc. You can also engage with readers in the comments section to answer questions and gather feedback. As well as track engagement to see which posts outperform others. Such as those that earn the most likes or generate the most discussion.
The number of shares your content gets through social media establishes trust and credibility. There have been some cases where writers gained as many as 200 followers a day after contributing to a blog with their social media links attached. Quality content builds the trust of your target audience, which can spread more easily through these social media channels. Enabling feedback and engaging with your audience also helps build a trustworthy relationship.
95Visual was established in Los Angeles in 2008. We focus on providing personable, exceptional work with efficiency in mind because your web presence should help your business. Our team has served small businesses local to our establishing area but also focuses on larger clients such as education institutions, unions and enterprise clients to offer this personable service to more industries. Read more info on 95visual.com.