Improve your marketing power from animation videos? Marketing cartoon videos let you get creative, and then some! With live-action, you are not only restricted by budget but also by what can be feasibly accomplished by actors and producers. Cartoons share none of those challenges. Are you trying to illustrate the inner workings of your product? Put a show on the screen of it disassembling, becoming partially translucent, or growing to building-size so that the viewer can walk in and see it for themselves! Appealing to an audience with a fondness for fantasy? Why don’t you make your marketing cartoon’s protagonist a charming, talkative dragon? When you are talking animation, your imagination – not the sky – is the only limiting factor. And such versatility is a powerful tool you can use to engage your audience and appeal to their preferences in ways that other video formats simply can’t match.
Before looking at do’s and don’ts for a productive and worthwhile explainer video, one should first understand how to make an explainer video. How to make an explainer video? Writing a script : Making an animated explainer video is started by writing an elaborate script. The script must target customers’ needs and finds out how to address them. It’s important that companies do their research first. After completing the writing of the script, the next step is recording voiceovers. A professional voiceover should suit the tone of the brand and audience of the company.
Social Media Comsumer Demand? The consumer demand from brands on social media is to generate more video content. Based on the findings of Hubspot’s research, 54% of consumers are demanding video content from the brands they associate with. Since social media has now become the primary channel for interaction with a brand’s target audience, businesses today should be responding to this shift in demand by implementing video marketing strategies. If you don’t have in-house animators and video specialists, then you can always hire a 2D animation studio to help you execute this social media marketing strategy. Read more information at 2d animation.
Brand videos serve to introduce your brand to consumers who may not be familiar with your company. Product videos fulfill a similar purpose but go deeper into explaining a certain product or product feature. As such, this format is more top-of-funnel and serves to create greater interest in your brand. Animated videos can be used to put a creative spin on your brand or concept. In the climate of COVID-19, this can also be a practical consideration to replace physical actors. Who this video is for: Potential clients looking to discover new brands or existing clients looking to learn about new features.
Since marketing videos’ run-time is short, the story needs to flow quickly and logically toward its close. Funny animated characters act out the story in a logical sequence with its climax ending in a call-to-action (CTA). Animated heroes to the rescue! Using cartoon characters in stories instead of live actors is the reason why animated videos are so effective. Have you ever thought about the cost of food and clothing for real human actors? Hand-drawn actors are much cheaper. Read extra info at animation video.