If you are searching for social media marketing services in Pittsburgh you are in the right place! We will talk about digital marketing trends of 2019-2020 and we will introduce you to a professional internet marketing service provider in Pittsburgh.
And don’t just think YouTube. There are plenty of ways to drive higher engagement with your video marketing, as you can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn. One of the issues that marketers have faced in recent years is the growing shift to mobile devices. Those long-form sales pages and emails of yesteryear are fading fast because they’re simply too difficult to read on small mobile screens. However, video can present the same information in a format that works perfectly regardless of the device. If your site includes video, it’s 50X more likely (50 times!) to drive organic search results compared to text. Why? Because people find video content more compelling, so Google pushes pages that include videos higher in the rankings. One of the best things about video marketing is that it makes it easy to reformat your content. Imagine that you’ve recorded a video for your YouTube channel. Instead of just publishing it on YouTube, you could also: Get it transcribed so you have a text version of the video, Publish the transcription on your blog under an embedded YouTube video for better rankings, Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos), turn the transcription into a standalone blog article with a short rewrite and addition of relevant stats and images.
Email marketing is one of the most popular types of digital marketing. To put it shortly, it’s the use of email for promoting one’s products or services. If you go a little deeper, email marketing might also refer to building relationships with your customers. Ideally, emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand. Notice how the guys from Buffer start a meaningful conversation by asking their readers’ opinion in their emails. There are many things that contribute to the success of your email marketing strategy, from the content you create to the time you send your emails. One thing is certain, though: email marketing is far from being dead and should definitely be part of your overall digital marketing. Read extra details at SEO Firms Pittsburgh.
Of all the channels we cover in this article, finding new innovation in email marketing techniques is the most challenging. Most email marketing techniques are well established and most recent trends related to improving relevance and interactivity on smartphone. This recent report benchmarking email experiences of retail and travel brands gives a good summary of the state of the art. In terms of techniques, Striata has a great summary of Email trends, which is how I see innovation in email marketing – it’s all about integrating email with content marketing at the right time in customer journey across omnichannel touchpoints
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