Healthcare content marketing recommendations by contentago.com? What Is Customer Journey? Next, you need to identify which stage the customer is in when they are coming to particular pages on your website or which content they are interacting with. Depending on the segments, you need to build content that helps create awareness, provides a value proposition and gets the right information across to the customer to convert the lead to a customer. Awareness: In this stage, the goal is to attract customers to your products or services. Since this is the first stage, the customer needs to be provided with specific, engaging, educational information when they want to know more.
Today, most healthcare content is written for medical professionals and doctors, which is not something that a layman can easily connect to. The biggest challenge in healthcare content marketing is to create content for the patients, using less of the industry jargons and more explanatory content. Humanize your content by understanding your target audience and writing accordingly. This is especially important when it comes to optimization. Most SEO efforts use keywords like top orthopaedic when the patients’ searches are focused on their issues, like hip or back pain, muscle tear, joint pains, etc. Unless you use the keywords and phrases that the patients are looking for, the chances of your content being showcased in the top search results are limited. Read many more details on health & wellness content marketing.
Guest blogging is a great way to establish your authority in your niche. As much as possible, try to share practical tips that aren’t already found elsewhere. Leverage the opportunity to let them know what your company does and how it would solve problems. Also, be sure to instill your brand’s voice into every single post you submit. This will make your personal brand more recognizable regardless of where you submit guest posts. Some popular bloggers, such as Larry Kim, use a conversational and humorous approach to engage readers. They also avoid writing fluff while keeping sentences short and easy to read.
Meal planning is the easiest way to stick to a diet and eat healthily. However, it may seem daunting to beginners. Help your readers understand the benefits of meal planning and guide them through the process. These health and wellness blog topics are just the tip of the iceberg in content marketing for health and wellness brands. Try to focus on topics in health and wellness that are pertinent to your products or services to get the best outcome and attract the right audience. Contentago (www.contentago.com) is a content platform that provides consistent and effective SEO optimized articles for health and wellness eCommerce brands. We offer free topic ideation to identify topics that would resonate with your audience as well as a sample 1000 word article.
Contentago is an on-demand platform for niche related content specifically for health & wellness ecommerce firms, content marketing to aid health & wellness brands be noticed from the crowd. That’s it pretty much, you’ll receive your content via email 5 working days later. Pretty simple huh? Industry Experience : We’ve been in your shoes. We’ve scaled revenue for health and wellness ecommerce brands and established niche authority via quality content. Read many more details on contentago.com.