Top shopper flow business services right now

Best footfall counting services right now? We have 5 main offices in Norway, Poland, Estonia, Turkey and Spain. Moreover, by now we have installations in more than 20 countries. Our services are handled by skilled partners in the following markets; UK, Germany, Switzerland, Croatia, Italy, Holland, USA, New Zealand, Middle-East, Cyprus, Sweden, Denmark, Peru and Morocco. If you have a project / use-case you want to discuss, please get in touch with us with your contact information and a brief explanation of the case in question. Depending on the challenges you are facing, we will get back to you with a suggested solution and recommended a partner. Read extra information at shopper flow.

Firstly, we’d like to talk about the fact that the average food wastage in Europe for a single store is around 60 bread daily; therefore, more than 15.000 bread is wasted yearly per store. That is to say, we need to emphasize that 1/3 of all food produced in the world is thrown away. Meanwhile, grocery retailers account for a significant share of this food wastage – and for the same reason, this is where we focus our solutions and resources to reduce this food wastage. As a result, we have already managed to reduce food wastage significantly in lots of stores!

All the Data You Need in Your Pocket: With real-time sales data transmitted directly to the user’s smartphone, tracking performance is easy.Having access to real-time information is necessary in order to keep up in the competitive retail space. It is simply not good enough anymore to check in on performance statistics at the end of the week. The Link Sales Modul are solving this problem. Daily and hourly updates on your smart phone: The Link Sales Modul links directly with the store’s POS system in order to track daily sales. This data is then directly transmitted to the Link Retail software, where it can be accessed right on a smartphone or tablet. The relevant figures, such as sales volume and conversion rates by sector, are then displayed in a streamlined interface.

Pos-Optimization: Many retailers spend a lot of time and resources on retail communication. It takes time to produce a larg amount of POS material. The decision of which material the stores should use is often based on assumptions, and is rarely on conusmer insight as it should be. A poster with significant impact often sells about 15% to 50% better than a poster with no impact. A poster with impact is characterized by dramaturgy and some spesifict technical elements that helps the posters message. The only way to find out if on poster sells better than another is to test it out. We prefer to test different poster designs in pilot stores, and we let the sales result determine which design to be choosen. With the right placement of promotional posters and standard materials, sales will increase further. It is important to base decisions on shopping behavior. What do the customers see? Where do the customers see? What texhniques can we use to get the shopper to see more posters, prices and product information? Find additional info on https://linkretail.com/.

We find out what’s the best placement for any promotion -or secondary placements as such. Measure Customer’s Attention: Which price poster works best -and what is the best placement to sell even more products. We do A-B testing in store and we use tools like Eye-Tracking to “see what shoppers see”. With our own software like Link Video Analytics and Link Places we go even deeper and help retailers with the “most impossible task” – and we love it. This is our passion! Consultancy on a broad basis is basically offered in Northern Europe. We do bigger projects out of the region.

Ergonomic mesh chair supplier by Gzhookay

Ergonomic home office chair manufacturer in China? Hookay’s range of executive chairs are all featuring with all the ergonomic adjustment and best lumbar supporting with easthetic value. For material, Our executive chairs are equipped with Korea imported mesh ,4D armrest, genuine leather, aluminum mechanism and aluminum connector. If you are looking for a reliable executive chair manufacturer, welcome to contact us. The average office worker spends more time in their chair at work than they do in their beds. This means our task chair is one of the most important pieces of furniture in our lives. That is why comfortable with ergonomic task chairs become more and more popular. Discover extra info on wholesale ergonomic chair – Hookay Chair. Before you make your choice of office chair material, consider the following factors and weigh them up with the pros and cons of each material. When it comes to price, the four different types of office chair materials can be grouped into two. Leather is the high-end, premium choice that stands alone, whereas fabric, vinyl and mesh are cheaper alternatives. Consider how many chairs you plan to buy with your budget. If you only require a small number of chairs then it could be worth investing that bit more in a leather chair. If you need enough to fill an office, a standard fabric or mesh chair may be your best bet.

In terms of ergonomic design, Europe, the United States, and Japan are indeed ahead of China. After all, they entered the industrialized society many years before China. For example, the automobile industry, which is decades ahead of us, is now very mature. The design of a car seat can see the extreme research and application of ergonomics. A comfortable high-end car seat has a completely different sitting feeling, and there are many adjustable parts. Even with heating and massage functions, of course, and its ergonomic design is the best, that is why everyone prefers to buy imported brands as regards ergonomic furniture. However, domestic production and manufacturing in these two decades have also made great progress and achievement.

We have several models of ergonomic desk chair for home, which is high end, ergonomic designed, comfortable, supportive, and durable. They are the best ergonomic home office chair fit working from home. They are designed with all the necessary ergonomic adjustments. All our designs come with the best lumbar supporting for the back for long hours working at home or office. These are the perfect choice for long-hour seaters, gamers, freelancers. Our range of home office chairs at the same time is office ergonomic chairs, they are perfect range for office.

It is suitable for the adjustment of various body shapes. The variety of office furniture adjustments determines that users no longer need to adapt to tables and chairs, but tables and chairs adapt to the human body itself, no matter what kind of body shape, ergonomic tables and chairs can be adjusted according to personal conditions. Ergonomics is shown in all aspects of office furniture, and its design principles can be summarized in three words-humanization.

For the standard office chairs, it is not so special , it is simply with black gray or white mesh or other colors When choosing between a gaming chair or standard office chair, it’s important to know if you’re prioritizing the look of the chair or the overall functionality of the chair at your specific price point. Gaming chair normally use leather or PU. You may need to pay attention to the air permeability of leather. Standard ergonomic chair use mesh, which is cooler in summer. You need to evaluate this point.

As mentioned, the Vision chair is designed mostly for women and some shorter people. The style is of course more Stylish & Feminine than other chairs. First, the chair looks smaller than other chairs because most women are shorter and slimmer than men. You could imagine if a slim woman sits in a big chair, the woman can not feel comfortable and can not enjoy all the ergonomic features the chair has. The vision chair‘s size is suitable for such a group of people. Second, the vision chair has an elegant shape that is full of fashion and glamour. Looking at the side and the back of the chair, the curve looks like a dancer which is rising and dancing in a happy mood. This styling is much more attractive to women.

Hookay Chair is a leading office chair manufacturer and ergonomic chair manufacturer. The Hookay Office Furniture Co., Ltd. was established in 2010 in the city of Nansha, Guangzhou. With global sales and service, Hookay Office Furniture is dedicated to research, development, design, and manufacturing of high-end ergonomic chairs, ergonomic desk chair, ergonomic office chairs, office chairs, chair ergonomic, mesh chairs, executive office chairs, ergonomic chairs for office to global customers. Now Hookay Chair is a leading ergonomic chair manufacturer and office chair wholesale supplier. Find even more info on https://www.gzhookay.com/.

10+ years top quality ergonomic chairs manufacturing and engineering experience. Self-owned complete set of product testing facilities required by BIFMA X5.1 standard. Self-owned injection molding plant and plastic factory. Hookay maintain a rigorous quality management system , our aim is to supply best enduring products, solutions that are best in class to exceed our client’s expectation. Strong design ability, economical engineering excellence, all our chairs have obtained multinational patent , certification.

High quality Gear Cloud solutions company 2022

Best Google Workspace partner software company right now? Mobile Setup: With our help, you can setup your cloud accounts on your mobile devices. You no longer have to worry about any hassles; it’s all done for you. Website Design: Whether you need a new site for your business, a renovation or migration to another website platform, we are here to help. We can build web sites on Wix, Shopify and Google Sites. Managed Support: On a flexible monthly cost model, you can get email help from an Enterprise Email Solution expert. Data Backup: We have a quick, easy setup that’s accompanied by an intuitive interface. That means no expensive training costs or lengthy installations & configurations with our service and tools. See extra details on share google contacts.

You’ll need to make sure that your email system will grow with your company. As you bring more people on board, you’ll need to automatically scale up your email system to accommodate them and ensure that they’re never left out of the loop as it pertains to important information as well as opportunities. Think about what communication tools are necessary in your startup’s email system, whether it’s internal or external conversations between employees or customers and the owner/CEO themselves. What is your customer service team using? What should you use for employee communications? Make sure that everything is set up correctly with these tools in place so that everyone is able to communicate effectively.

Google Sheets is more powerful than Gmail contacts. Google Sheets let you merge and filter your contacts according to any criteria- like business or personal. See the demo app below. The shared app can be embedded within a website or launched as a web app. Additionally, the app can be launched as a mobile app. It’s connected to Google Sheets, so you can update your contacts both in the app and on the spreadsheet.

What is a startup email system? A startup email system is an electronic communication platform that you make for your company. This is a great way to help your business grow and establish an authoritative online presence. You can use it for both personal and professional purposes, but it’s especially important for businesses because of the many ways you can target your audience with email marketing campaigns. In order to get the most out of your email system, it’s important to choose a tool that will suit your needs. Discover even more information at https://www.gearcs.com/.

NO dependancy: The app is entirely standalone and it doesn’t need your email platform to work. It can be used with any email on any device, without the need for monthly subscriptions.

Excellent Google sites web design company today

High quality Google websites templates web design company by Sitestemplates? We’ve completed 250+ google sites design jobs. We are an established company that has been in the digital marketing industry for over 10 years and have a proven track record of delivering high-quality work fast at competitive rates. Our team is made up of experienced designers, developers, SEO specialists and content writers who can help you with your project from start to finish. We build custom websites tailored to your needs. Whether you need a google site for business, an intranet, blog, resume or any other needs we will construct a bespoke website with the highest quality that is guaranteed. We are based in the US and have been providing web design services since 2010. Discover even more information on Google sites templates.

Our Google Sites template MODERN theme is a design style that emphasizes clean, minimalistic layouts and flat colors. This aesthetic can be characterized by the use of large amounts of whitespace with simple shapes like circles or squares to create an airy feel. It’s often used for websites that are geared towards attracting new customers in order to present them with a professional and intelligent website experience.

We can migrate your website from traditional website or classic Google Sites to new Google Site. The migration process is a risk-free way of changing the appearance of your site without requiring any coding or design knowledge. It can also be done in just one day! We can make your website easier to find by adding a custom domain. A customized URL is the best way for you to ensure people remember and find your site when searching online, without having any confusion about what it’s called or where it might be located. The price for adding custom domain to your site is $50.

A staff directory is a place where you can list the various departments or teams within your organization and their contact information. It makes it easy for employees to find the right person to talk to when they need assistance. Employees can search for a specific department or individual using keywords, titles, or other terms. Blogs are a great way to communicate with your team. They can be used to share company updates and provide helpful insights. Blogs are also an excellent way to encourage your team members to contribute content and get them involved in the intranet. Additionally, your intranet staff will benefit from important news around the company or industry.

When you create a Google Site Intranet for your team or organization, it’s important to be connected with the right people. There are two widgets that are particularly helpful in this respect: Staff Directory and Shared Contacts. We are excited to announce that we have made a Google Site’s Intranet Widgets. (1) Staff Directory – this is staff contact information, including email and phone numbers. (2) Shared Contacts – This will be where you can share contacts with other people on your team or in the organization so they can view them from the same page as you, edit them, or create new ones together. Read more info on https://www.sitestemplates.net/.

Capacitive level measurement factory in China

Top capacitance level transmitter supplier today? Capacitive liquid level sensor fundamentally deals with the influence of temperature, humidity, pressure, material conductivity and other factors on the measurement process, so it has extremely high anti-interference and reliability. It can measure strong corrosive liquids, such as acid, alkali, salt, sewage, etc. It can measure high temperature and high pressure media; process temperature -40℃~ +80℃, -70～+260℃(optional); process pressure -0.1MPa ~ 0.5MPa. A single intelligent integrated capacitance level gauge has a common two-point on-site calibration skill, which provides convenience for users to easily use the product. Discover extra information at capacitance level transmitter.

Ambient instruments and equipment traditionally used for atmospheric environmental quality monitoring are generally large-scale analytical instruments. The equipment is cumbersome and expensive, which is not conducive to the wide deployment of monitoring points, thus restricting the effective monitoring and treatment of the atmospheric environment. The ambient sensor effectively solves the problems of existing analytical instruments. Atmospheric environmental monitoring sensors include air temperature, humidity, air pressure, dust, visibility, CO2, CO, SO2, O3, NH3 and other sensors, which are widely used in industrial and agricultural production and air quality monitoring.

Rika Sensors, as a professional automatic weather station manufacturer, has been performing perfectly in outdoor & indoor home weather station. The weather monitoring station is used in a wide range of industries like agriculture, hydrological monitoring, aquaculture monitoring, industrial applications and home uses. Featured accurate measurements, low power requirements, and performing stably in extreme weather conditions. Contact Rika for automatic weather station sensor, we have remote wireless weather station for home, outdoor weather sensor, etc for selection. Also provides custom service to provide professional solutions. Rika is specialized in weather sensors and environmental sensor providing aquaculture / weather / environmental monitoring solution, best weather station manufactuer.

The air quality sensor is part of the air conditioning system. Air quality sensor is also known as air pollution sensors can detect and monitor dust and particulate matter in the air around us. These sensors can be used inside to detect indoor air pollution and outside to monitor pollution in the environment. Rikasensor has many types of sensors to detect the air quality, for example PM2.5 dust sensor, Carbon Dioxide (CO2) Sensor, Ammonia ( NH3 ) Sensor, Sulfur Dioxide Sensor and etc. These sensors are small and provide data in near-real-time at low cost and using low amounts of power. Sensor-based measurement devices are becoming more popular as people are becoming aware of harmful pollution, smoke and dust, and the health impacts this has on individuals and the environment around us. The air quality sensor comes bundled with our weather station solution.

Hunan Rika Electronic Tech Co.,Ltd, located in Changsha, is a privately held sensor manufacturer and solution provider of environmental & weather monitoring for 10+ years. Rikasensor is committed to developing and providing intelligent and cost-effective IOT environmental monitoring products and services, which including: wind measurement, solar radiation measurement, temperature and humidity measurement, hydro-meteorological measurement, soil moisture measurement , water quality measurement , data loggers and various weather stations and meteorological monitoring stations . The products are CE , ROHS certificated , and widely used in solar energy , smart agriculture , aquaculture , sewage treatment , air quality , wind power generation and relative fields of meteorological environment monitoring . The company have obtained certification in quality management system , such as ISO9001, TUV . Find extra information on https://www.rikasensor.com/.

A radar rainfall sensor is a sensor that uses radar wave technology to detect rainfall. It can distinguish the types and intensity of rain, snow, and hail. Compared with the traditional mechanical rain gauge, the detection is more sensitive and fast, and there is no need to worry about the influence of the cover of leaves and other objects on the surface of the detector for rainfall detection, and no need for a heating device to prevent icing. There are no moving parts inside the product, which are maintenance-free, small in size, and low in energy consumption.

Excellent business upscaling tricks today

Excellent business growing tricks in 2022? The aim of social media should not be about how many followers or shares you get, but rather on the trust and true engagement your followers give to your brand through social media. If you share and comment on relevant and good quality information, your followers soon learn what you are posting is pertinent to them. Shares will automatically follow. This is a great time for brands to build trust, make consumer connections and hopefully instil a little bit of hope. Your user is more important than Google. Even Google knows this, and as such the web giant has tried to move further towards a user-centric system and algorithms. Though they have made great progress with this, a computer is still a computer; therefore, you should optimize your landing pages for your visitors rather than for Google’s web-bots. The page should load quickly and give them the information they need without having to dig deep. The better the user experience, the higher your rankings will be. Publishers also favor affiliate programs with a great website focusing on user experience and therefore, providing a strong platform for conversion. Their focus will be to move away from one-off niche sites relying on just one keyword and instead look for brands who provide websites focusing on building authority and offer solutions to the problems experienced by their audience. See extra details at how to scale a business.

Your customers like to know that you’re considering them. They want to be alerted of the most recent that’s occurring in your business. Why would you not keep them approximately up-to-date if that’s what they desire? It’s almost impossible to connect to all of your consumers by phone. Not to mention that it would be a very time-consuming task. Sending mailouts is expensive and wasteful. Email is the ideal way to reach out with an upgrade for your clients rapidly. Why is email marketing so important to small businesses? Email marketing for small companies is markedly various from the email marketing used by large global corporations. That doesn’t suggest that one is much better than the other; it suggests that their tactics and scale are various. As other digital channels have developed, a concern that keeps turning up is: “is email marketing still crucial?” In short, YES. Developing a strong email marketing strategy assists you link and reach with your target audience in a customized way and increases sales at an economical cost. Just as other operating systems and media have changed, email marketing tools make it easier for your business to reach consumers than ever before.

You have to take the benefit of social media popularity as much as possible. Try to follow not only your favorite blog but also comment on their posts. And add an opt-in link to your website when you leave a comment. Consequently, people will automatically click on your link and gradually become a part of your e-mail list. Apart from the online event, you can also collect email subscribers. So, trade shows are highly anticipated growth opportunities for you. Therefore, demo your highly anticipated products in a conference and collect sign-ups in person when you go to your office and import all these e-mails in your contact database. To get access to the professionals, and lure them to your boat, join their networking group. It will give you access to professionals and allow you to grow your email list quickly.

A local landing page is a web page designed to attract local customers. Well-designed landing pages will surface on SERPs for local searches that contain terms relevant to your business. Rather than lumping your service pages onto one location page, adding multiple location pages presents an opportunity to expand your reach and increase location density. By having dedicated location pages for each service, you’re opening up the door to potential rankings for each location page.

The only thing worse than not having local business citations is having inaccurate information disseminated across the internet. While blatant errors are an obvious thing to avoid, subtle differences actually confuse the search engines resulting in less confidence. So while a human can discern your street address whether it’s abbreviated or spelled out, Google and Bing need to see the exact same name, address, and phone number across all the directories.

As a guest blogger, another advantage of being active in the community is that you get to receive insightful feedback from other contributors. When you talk about strategies, for example, other experts may tune in to share their own ideas through the comments section. As a result, you can further develop or refine your strategy with their suggestions in mind. To invite contributors to comment, try adding a call-to-action in the conclusion paragraph. You can refer to the end of this post to see how it works. Read even more information on https://entrepreneurshipg.com/.

Capacitance level sensor provider today

Capacitance level sensor manufacturer and supplier today? Rika’s capacitive level gauge can measure the level of highly corrosive media, measure the level of high-temperature media, and measure the level of sealed containers, regardless of the viscosity, density, and working pressure of the media. The structure is simple, without any movable or elastic components, so the reliability is extremely high and the maintenance is minimal. Under normal circumstances, it is not necessary to carry out regular large, medium and small maintenance. It is suitable for liquid level measurement of high-temperature and high-pressure vessels, and the measured value is not affected by the temperature, specific gravity of the liquid being measured, and the shape and pressure of the vessel. Especially suitable for the measurement of acid, alkali and other strong corrosive liquids. See even more information on https://www.rikasensor.com/what-is-a-capacitive-level-gauge-what-is-the-working-principle-of-capacitive-level-gauge.html.

Ultrasonic wind speed sensor is a fully digital detector, high-precision sensor, integrated by the ultrasonic wind speed and direction sensor. It can accurately and quickly detect wind speed and direction; the built-in signal processing unit can output corresponding signals according to user needs. The structure is light and compact, with no moving parts, and the high-strength structure design can accurately detect under harsh weather conditions and produce accurate and stable components. Low maintenance cost, open communication protocol and other characteristics, can be widely used in meteorology, ocean, environment, airport, port, laboratory, industry and agriculture, transportation and other fields.

Automatic weather station (AWS), also called automated weather station, is an automated version of the traditional weather station, either to save human labour or to enable measurements from remote areas. An automated weather station is an automatic version of a traditional weather station. It can automatically transmit or record observations obtained from measuring instruments. They can be single-site or part of a weather network. Rika is specialized in weather sensors and environmental sensor providing aquaculture / weather / environmental monitoring solution, best weather station manufactuer.

Rain gauge is a meteorological instrument for determining the depth of precipitation (usually in mm) that occurs over a unit area (usually 1m2) and thus measuring rainfall amount. One millimetre of measured precipitation is the equivalent of one litre of rainfall per metre squared. We offer tipping bucket rain gauges, radar rain gauges, rain sensor switches and evaporation sensors, all of which are used in hydrometeorological monitoring and agriculture. Rainfall monitoring is very important in wide range of fields like meteorology, hydrology, agriculture, forestry, field monitoring stations and other industries, which enable people to prepare in advance. So we can imagine the importance of rain gauge. There are various types of rain gauge such as wireless rain gauge, tipping bucket rain gauge, automatic rain gauge station, etc.

Hunan Rika Electronic Tech Co.,Ltd, located in Changsha, is a privately held sensor manufacturer and solution provider of environmental & weather monitoring for 10+ years. Rikasensor is committed to developing and providing intelligent and cost-effective IOT environmental monitoring products and services, which including: wind measurement, solar radiation measurement, temperature and humidity measurement, hydro-meteorological measurement, soil moisture measurement , water quality measurement , data loggers and various weather stations and meteorological monitoring stations . The products are CE , ROHS certificated , and widely used in solar energy , smart agriculture , aquaculture , sewage treatment , air quality , wind power generation and relative fields of meteorological environment monitoring . The company have obtained certification in quality management system , such as ISO9001, TUV . See additional information on https://www.rikasensor.com/.

The whole structure of the rain gauge is made of metal parts without rust, the inner wall should be smooth and round, the edge of the water bearing device should be free of burr or bruit and other defects, the shape is beautiful and elegant, the weather resistance is good, and the service life is longer. The shell of a common rain gauge is a metal cylinder, divided into two sections. The upper section is a water funnel with a diameter of 20 centimeters. In order to prevent rain splashing and maintain the area and shape of the container mouth, the mouth of the cylinder is made of hard copper with a blade shaped like straight inside and oblique outside. Place a water bottle in the lower section cylinder to collect rainwater. To measure, pour rainwater into a special rain cup to read the precipitation in millimeters. In the snowfall season, the storage bottle is taken out and replaced with a cylinder without funnel. The snowflakes can be collected directly in the rain-measuring cylinder and read after the snow melts. The snow can also be weighed and converted into millimeters according to the area of the cylinder.

Blockchain multiparty network ecosystems applications today by MaryAnn Holder-Browne

Hybrid blockchain-enabled networks advices right now with MaryAnn Holder-Browne? MaryAnn Holder talking about One Network’s Intelligent Control Tower: Supply Chain Control Towers play an essential role in helping businesses successfully make the transition from siloed legacy systems to a collaborative, resilient, real-time digital business network. From visibility and alerting to prescriptive decision support to full AI-based automation, control towers can optimize more widely, precisely, and efficiently than any other technology. This report explains the success factors for an effective control tower strategy and provides a Capabilities Checklist of essential requirements.

One Network’s Real Time Value NetworkTM (RTVN) platform is a true multiparty network ecosystem enabling two or more parties to participate on the same transaction using a common business object. The RTVN supports critical processes ranging from supply chain planning (demand, supply, respond), store planning and execution, to supply chain execution (procurement, manufacturing, fulfillment, transportation) which includes knowledge of supply chain planning and Transportation Management System (TMS)systems of records. Unlike antiquated ERP-approaches, the RTVN optimizes internal and external partners so they can achieve common financial and operational goals on the network and build trust between parties.

The business world is buzzing with talk of how blockchain will change business forever. Logistics, in particular, is a prime candidate for change due to blockchain, as the process inherently involves many parties. Transferring goods is highly complex, because it happens across parties and modes, and includes a seemingly endless amount of paperwork such as invoices, packing letters, bills of lading, certificates of origin, and more. A single shipment can involve hundreds of transactions across parties and geographic boundaries, making it an ideal case for blockchain. See additional information on MaryAnn Holder.

One Network Enterprises, a global provider of secure, multi-party business networks that enable autonomous supply chain management, announced that Nucleus Research, a global provider of investigative, case-based technology research and advisory services, has positioned One Network as a leader in its 2019 Technology Inventory Optimization Value Matrix for the second consecutive year. One Network’s Real Time Value Network™ (RTVN) was acknowledged for delivering a suite of application modules that allow customers to answer their end-to-end supply chain needs, including supply planning, demand planning, sales and operations planning, global logistics management, outbound fulfillment, and inbound logistics management. MaryAnn Holder-Browne, Chief Marketing Officer of One Network: “We are thrilled to once again be recognized by Nucleus Research”.

MaryAnn Holder is Chief Marketing Officer at One Network Enterprises, a provider of the blockchain-enabled network platform, The Real Time Value Network. NEO is your all-knowing supply chain assistant, continuously monitoring, analyzing and resolving problems so you can focus on the important decisions. NEO gathers information from across your entire business network to analyze and optimize business processes and resolve issues. He autonomously performs dozens of different functions, including forecasting, replenishment, sourcing, transportation optimization and much more. He works in the background to constantly find and fix issues. NEO tirelessly monitors execution processes and outcomes, to determine what works. NEO knows, learns, and acts to keep your supply chain and your business network running optimally for highest service levels and product quality at lowest cost.

How many degrees deep do you think your buyer persona is? The same buyer group has multiple. A lot of times they’re at VP level, director level, C-level people. They have the same kind of educational background but do yours vary? For instance, if you’re trying to provide a solution to someone, are you dealing with multiple educational boundaries or any type of boundary like that? Well in a certain sense, yes. The office of the CFO is going to have a different, well, maybe not different educational status, but they’ll certainly have a different bent to their studies. They will have a different focus. We market to the whole organization when we’re looking at the supply chain. What we’re looking at the office of the CFO, the office of the CIO, the office of the CEO and then the office of supply chains. All of those buying units have their own individual needs that they have to balance within the greater organizational structure. When we build out our buyer personas, we look very closely at what are the things that are going to make that person a superstar even down to what are the types of people. I mean we look at the psychographics as well as the basic demographics that you get for a position such as a supply chain director. We might look at an engineering background and the way they make decisions so a lot of that factors into how we message to that.