How to choose profitable products to dropship on Amazon? Here are a few advices and a recommendation to let a pro to the market research. Dropshipping is a business model which you can use to run your store without ever holding any inventory. Once you’ve made a sale your supplier will ship your products from their warehouse, straight to your customer’s doorstep. You’ll never need to worry about storing, packaging, or shipping your merchandise.
When you’re going high ticket with the best suppliers, you’ll have pricing policies that set a Minimum Advertised Price (MAP). That means you can’t discount below that price to beat competitors. But you can convince people to buy from you by offering more than your competitors. You have to ask yourself what your customer wants or needs that is inexpensive and that they’re going to buy anyways. These are usually smaller accessories like a phone case when you get a new phone. For example, if you’re selling paddle boards, you could include an ankle leash or board wax. That way, when they’re shopping for that board and are comparing between you and your competitor, they’ll see the same price. But with you, they’ll get something more.
The key to successful dropshipping is to develop a brand that is stronger than your product. The mistake that many dropshippers make is to simply list a range of incoherent products across multiple niches. Choose a niche with products that have the same look, feel, and quality. Product descriptions on the store should then mimic the style of big brand competitors. For example, if your selling men’s fashion aimed at the 18-25 year old market, use the same product description style as Hollister. Just look at the construction of the sentences and the adjectives and mimic. Crucially, when using Facebook ads, use carousel-style product and lifestyle images. With a well designed store logo and regular social media postings, you can really create a strong brand feel around dropshipped products.
How to find the perfect products ? A few words about dropshipping market research. Another great way to generate ideas of dropshipping products to sell in your online store is by looking at social shopping platforms. Social shopping sites are ecommerce enabled websites where the shopping experience is shared with a social network of people. Sharing can include liking, commenting, recommending or sharing products with others. The main premise for sellers on these sites is using others recommendations and influence to gain more sales. Look around these websites and discover how people use them. Notice how each store’s customer reviews are prominent and feedback is important to the UI. This makes it easy for you to research potential dropshipping products to sell in your store as you can quickly identify products that people love and are raving about. Or you can let an expert to do the product market research for you while you focus on marketing or improving your website. See extra details on Dropship on Shopify.