Premium reputation management builder provider today? Having easy access to the web has radically changed the way people shop for almost everything today. From mobile phones to dental services, it’s rare to blindly make a purchase decision without reading through several online reviews. In 2016, 90% of shoppers read at least one online review before deciding to visit a business. More importantly, 94% of online shoppers reported that a negative review has convinced them to avoid visiting a business. This means that whatever your industry, having a positive online presence gives you several key advantages, which is why it’s becoming a key part of branding.
Most consumers who read online reviews don’t just stop at one. Online review statistics show that more than half of online shoppers (56 percent) read at least four product reviews prior to purchasing a product. More than one-third of them read between one and three reviews (Bizrate Insights, 2019). But that doesn’t mean that the more reviews your company or product has, the merrier. As a matter of fact, the number of reviews a product has generates different levels of trust in consumers. According to the latest rating and review statistics, the majority of consumers (27.55 percent) say that products with between 11 and 50 reviews emit a higher sense of trust. In contrast, just 4.59 percent of consumers feel like they can trust products that have between 501 and 1,000 reviews.
Engaging with online reviews — the good and the bad — can help you win new prospects. An article on Reviewtrackers.com gave some great examples of how you can respond to positive reviews and negative reviews. One of the best approaches to take when responding to comments is personalizing your replies. Prospects will notice your commitment to providing the best customer service and appreciate that you are not just cutting and pasting a generic response. We recommend moving conversations involving negative reviews offline. Whether by email or phone call, the best way to create a positive outcome from a negative review is by speaking with the reviewer directly and addressing the manner in a more immediate fashion.
Collect new reviews & display your existing reviews on your website or email signature. It’s as easy as copy and paste. Automatically post your favorite 5-star reviews to your Facebook and Twitter accounts. Get new review alerts automatically, allowing you to take action and respond if necessary. See how your business is performing and where you need to focus your efforts with our in depth reporting feature. Collect reviews via customized “review funnel” landing pages and widgets; Embed review collection widgets on business websites, social pages, etc. Provide a mobile-optimized customer experience through the funnel; Decide how you want to handle negative reviews. See more details at company reviews software.
Your brand is your reputation. And in today’s digitally driven world, news about your business—both good and bad—travels fast. No matter your marketing strategy, consumers are more likely to trust their peers. That’s why online sellers should think of customers as potential brand advocates, not one-off transactions Customer service expert Bill Quiseng put it best when he said “You do not define your brand. Your customers do,” meaning that treating your customers right and offering the best possible experience is key to defining your brand. This is where referral marketing (or word-of-mouth marketing) comes in.