Posts in category: Marketing

Video social marketing tips and tricks by Edan Gelt 2024: Another brand that is using a similar strategy is Nike. While a lot of the world is still reeling from the pandemic, Nike encourages people to ‘play inside.’ Again, from a company whose product lines are generally designed for outdoor use, this may also sound counterintuitive. But Nike is playing a clever game with an empathic approach. This approach does not lose sight of the brand’s main selling point. Check out the campaign here. It is this understanding of the situation, the ‘we’re all in this together,’ ethos that brands are increasingly turning to. Discover extra details at Eden Gelt.

If you’re going to try this premise, the item, service or content you provide must have value to your target customers. By delivering the value your core customer most desires, you will not only pique interest but odds are you’ll also gain a loyal customer. Why is free so powerful? Brand Awareness: By giving away a free sample of your core product, you are reaching potential customers that may not have realized your business or product line existed. When people try a product first they are more likely to buy it later because sampling fosters reciprocity and brand loyalty.

The law of reciprocity is one way marketers use psychology to entice or influence people to buy products or services. It’s an innate reaction that if used correctly could result in an unprecedented ROI. I received a postcard in the mail a while back for a free 8lb bag of dog food from PetSmart – brand of my choice. I went into the store and grabbed the bag of dog food but feeling guilty about just getting something free, I also filled up my cart with $50 of treats and pet toys for my pup. I felt compelled to make a purchase, to reciprocate. Imagine you’re out to dinner with your friend and she grabs the bill, a small argument ensues, she wins, and you feel indebted and want to do something in return immediately. The result may be a lot of thanking, but you know quite certainly that you will be picking up the next tab. That is the psychology of reciprocity.

As part of your brand communication strategy you will need to provide relevant and consistent content. For example, if your main social media account is Instagram you should aim to post once a week (ideally at the same time, on the same day each week to build consistency). Your posts should be well-thought-out, helpful and add real value. You should not be posting content for the sake of posting. Irrelevant or dreary content can hurt your brand image. Remember, quality over quantity, always. Find additional information on Eden Gelt.

Are you a beauty services provider like a salon or med spa? Create a video of one of your amenities or products and walk through the journey of the client experience. You can do this by speaking about what you’re featuring, capturing the service or even provide a compilation of photographic results. Are you in food services or do you own a restaurant? Mouth-watering food! Feature a favorite dish being prepared over an open fire or paired with wine favorites. Review the measures you’re taking to keep them safe when they choose in-restaurant dining (ventilation, seating spacing, capacity, etc.).

GMB gives you the opportunity to publish offers, events, services and your product line to your listing and maps. This lets you engage with your searching audience in almost real-time. These local posts give you the power to engage with your customers in real time. Importantly, local posts allow you to broadcast your specials or any time sensitive announcements that can benefit you and your customers such as a flash sale. Monitor your progress through “Insights” – analytics provided by GMB. The analyzing feature lets you know how customers found you, where they found you, who asked for directions and who called. This will give you valuable information on how to craft your local posts, where your customers are searching and how, which will help you with any digital marketing needs. Tracking how your business is reaching customers and potential customers is important because by analyzing this data it will give you the tools you need to maximize your reach by the data.

Lead by Example: Testimonials on Google, Yelp and Facebook lend credibility to your brand. Ask your existing clients to write a review and share their experiences. Even better than written testimonials are those done in video format and shared to your Google page. Samples of your work or case studies can also be extremely helpful when closing a new client or attracting new ones. Case studies share how your product or service created value for someone else and samples of your work exhibits how you did it.

Similar to traditional SEO for websites, Google uses bots to serve search results. It is important to include keywords like “Chicago Real Estate Attorney,” “Orland Park Real Estate attorney,” “5013C Attorney,” etc. to your business listing is key – especially since your direct business website will be listed within your GMB page. Use these in the business description and each time you post a Local Post to your audience. Posting photos to your GMB is extremely important – in fact, businesses that have photos receive 35% more click-throughs to their website than those without photos and 42% more requests for directions from Google Maps. Read even more details at Eden Gelt.

3…2…1…ACTION It’s game time and there is no fancy equipment required. Are you ready to film? Just take out your handy phone, iPad or computer and let’s start rolling! Depending on the type of content you are looking to share, you can record 1-minute clips straight through or you can film individual segments and patch them together with film editing software such as iMovie, Open Shot, Movie Maker 10 and more. If you’re not handy with editing, you can hire someone (or recruit your children). You can also just publish raw and real footage. Depending on your business type and brand, sometimes having unedited content may even help you connect better to your client base.

Posting videos on this social channel is great for professional B2B content. LinkedIn rewards videos content by sharing it with more of your contacts than traditional text or picture posts. If you upload video directly (natively embed it) versus linking to YouTube, you will reach an even larger audience. Here, you’ll want to upload your video directly to their platforms. You can boost your videos and/or run them as ads to get a larger reach but continue to post and repost your videos organically on your accounts. Even if you think your content is all business and not playful enough – get creative and don’t miss these channels as Facebook has nearly 2 billion users and twitter has over 300 million. For Facebook specifically, you can ‘pin’ a post to the top of your post. So no matter how many posts you create after that, this ‘pinned’ post will always remain on top.

Clixlo – Create Your Own Website: All your conversations in one place! The ultimate unified channel conversations inbox that streamlines your customer support and team collaboration. With ChatCentral, you can Effortlessly Manage Conversations Across Channels: Bring together all your customer conversations from various platforms like email, social media, and live chat into one centralized inbox. Boost Team Collaboration: Assign, tag, and share conversations with your team members, enabling seamless collaboration. Gain Valuable Insights: Leverage powerful analytics to monitor response times, customer satisfaction, and team performance. Find even more info at Clixlo reviews. Grow, manage, and reach customers with customizable websites, funnels, emails, and text.

I Love Clixlo. All I can say. The simplicity and efficiency of everything all in one place, not to mention the expertise and willingness of the support staff and the integrity of the CEO in keeping in alignment with their promises make this more than an incredible experience when having to manage my on-line business. I have been with Clixlo for months… they are simply the best in the business and I recommend them highly to all that have an online/offline business. Thank you Clixlo for making my business affordable and efficient with an excellent support system.

After being on line for more than a decade, I can honestly say I’ve never seen a program as smooth and easy as Clixlo. The fact that it has everything from email marketing to drag and drop funnels, is spectacular. It even includes some of the best Customer Service I’ve ever had. Clixlo is where I refer all of my Coaching students. Clixlo has literally everything I need and everyone is so helpful at making sure my course launched smoothly, highly recommend to anyone needing everything in one! I absolutely love Clixlo!! The templates make it so easy for me to build my course. Customer support is super responsive and has helped me every step of the way. I am so grateful to Jaime at Clixlo’s support. He has been so kind, so helpful, and very responsive. I highly recommend Clixlo.

Build your list & monetize it! A powerful and versatile solution for creating forms, surveys, and quizzes to collect valuable customer data with ease. With its user-friendly interface and wide range of customization options. Dynamic Form Builder: Design fully customizable forms, surveys, and quizzes that cater to your specific business needs, with a variety of question types, conditional logic, and design templates. Intuitive Reporting and Analytics: Access real-time insights and detailed reports to analyze responses, identify trends, and make informed decisions based on your customer data. Integration and Sharing: Seamlessly integrate DataGatherer Pro with your existing tools and share your forms across various platforms, ensuring maximum reach and engagement.

I recently moved to clixlo from another well-known service once I saw I would be able to do everything I did before and do it with much less complexity for a fraction of the price. Because of the low price, I was skeptical at first, but I took a chance and I’m glad I did. One of the co-founders, Mike, really helped me get started in the right direction, and I am grateful for his time and expertise. Game Changer is all I can say. It’s not just an all in one software and website platform, it’s an automation tool for printing money. I’ve been so impressed by the support, instructions, updates, love, and community here. Clixlo has been like a home for me in my business. I login and live at Clixlo all day. I can’t say enough about their software!

Optimized to get leads & sell! The ultimate marketing funnel page builder that simplifies the process of creating high-converting landing pages with its intuitive drag-and-drop interface. Drag-and-Drop Interface: Craft professional, visually striking funnel pages in minutes using a user-friendly interface. Split Testing Capabilities: Optimize your campaigns by experimenting with different headlines, images, and CTAs, and quickly identify the best-performing variations. 300+ Conversion Optimized Templates: Choose from a diverse library of pre-built, conversion-optimized templates.

Discover clixlo.com and get to know our features, prices and the excellent $97 lifetime one-time offer as our competitors like Keap.com , Kajabi.com , Kartra.com , Clickfunnels.com charge $297 per month for similar services. See additional details at https://clixlo.com/.

Social media marketing strategies with Brian Houchins 2024: The rise of immersive technologies like VR and AR offers businesses a powerful tool to enhance customer engagement. Companies can highlight their products uniquely and compellingly by providing consumers with immersive and interactive experiences. This innovative marketing approach can significantly increase product interest and boost sales. Additionally, it can make the brand more memorable, improving brand recognition and recall. The shift towards topic-based content strategies helps businesses build authority in their respective niches. Companies can demonstrate their expertise and knowledge by focusing on comprehensive content around a single topic, fostering consumer trust. This increased authority can lead to higher SEO rankings, improving the business’s online visibility and attracting more potential customers. Discover even more info on Brian Houchins.

To attract new customers, you also need to maintain a powerful SEO presence. With 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords. Having a strong SEO presence also translates to more in-store purchases, as well — in fact, 78% of local mobile searches result in an offline purchase. Finally, it’s critical you spend time and resources on your business’s website design. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website.

Why China dropshipping? China is the fourth largest oil producer in the world with the country having a production of 1.3 billion barrels in 2002. The size of oil deposits in China is not known for numerous oil exploration studies being conducted in the country. Despite China’s enormous oil production, the country is still oil-deficient and being the world’s largest oil consumer in the world, and the country relies on oil imports to meet its domestic oil demand. China has also invested in renewable energy which is seen as the new frontier in the energy industry, with the country being the top electricity producer from renewable sources. The country has numerous wind farms located in its vast territory as well as in offshore sites to harness wind energy which according to researchers from Tsinghua University, can meet the country’s electricity needs. In 2013, the total electricity output from wind sources amounted to 140 Tw-h.

Natural referencing remains an effective strategy with optimal results for your dropshipping e-commerce. But you have to be patient and meticulous since it takes 6 to 12 months for you to notice the results. Whether you adopt a short or long term marketing development policy, SEO remains a central element that should not be neglected, otherwise, your sales will stagnate. Don’t just post standard and sometimes custom product descriptions. You should learn how to optimize duplicate product descriptions for search. Use detailed and inspiring information that enhances your products and makes visitors want to buy them. Especially if you are on a range of luxury products!

Pictures speak louder than words — it brings the text to life. This is why you need to add relevant images wherever possible when writing a blog post or any piece of content. The images should add value to your content and make readers attracted to it. The images used should be well optimized and used in the right context. The file size, as well as length and breadth, should be as per the design and layout of the website. Pick the right file format. Use JPEG for images that have lots of color and PNG for simple images. Use the following WordPress plug-ins for image optimization: Yoast SEO, ShortPixel, ImageRecycle, Optimus Image Optimizer, and TinyPNG. Check your website’s page loading times after you’ve optimized images using the following tools: GTMetrix, WebWait, Pingdom, and WebPageTest. Use alt tags, optimize the image title, include captions, and use unique images. Add structured data to your images as it helps search engines display your images as rich results. Discover even more info on Brian Houchins.

Now, Instagram comments and saves are more important than ever. So the best way to improve your engagement for this year is to create more content that encourages your audience to tap that save button! “Savable content” is anything you know your audience will want to read back again at a later time. If you’re trying to think of “savable” content for your feed, think about what’s important to your audience and what will they find value in. This can be anything from an infographic to funny memes or quotes that you know will resonate.

What is a Social Media Manager? A social media manager manages an organization’s online presence by developing strategies, producing great content, analyzing user data, facilitating customer service, and managing projects and campaigns. They are dedicated to your business’s social media marketing and establishing an online presence that’s focused on the goals of your company. They will ensure you’re getting consistent, authentic exposure on your social media channels while driving traffic, leads, and conversion. If some of the reasons listed below apply to you, it’s time to consider hiring a social media manager.

Brian Houchins about Digital Marketing : Add to this, the time spent outside social media, but still online, searching on Google, visiting websites, reading news, texting, etc, then, before you know it, you can add another two to three hours of screen time. This is an unprecedented cultural shift away from attention on T.V., paper brochures, or traditional offline advertising channels. In fact, a Statista survey about smart phone usage shows that In the US, people spend 5-6 hours a day staring at phones, tablets and computers. That translates into several hours per day for endless advertising opportunities to your customers and eyeballs tuned to receiving your digital marketing messages. These numbers alone might be enough to make you appreciate of the power of digital marketing enough to incorporate it in your marketing funnels if you are not already doing so, and to expand your array of ‘rods in the fishing pond’, if you already have a digital marketing footprint.

Marketing courses 2023: Create a marketing and sales pipeline that doesn’t leak – Too often, companies do this basic equation: Our goal is to double our revenue by doubling our number of clients. This means we need to double the number of leads we get. Which means we need to double the number of people in our database. Doubling your database can be daunting and takes time, particularly if you want to be sure you are getting your key customer segments into your database. The real equation you should be doing starts with the question: How many of our ideal customers come into our marketing and sales pipeline and leak out? How many get onto your marketing database but never become a lead? What happens if you improve this conversion rate by 10%? How many of your key customer segments become leads but never buy? What happens if you improve this conversion rate by 10%? How many become customers but never give you repeat business, recommendations or referrals? What happens if you improve this conversion rate by 10%? Discover extra information at marketing courses online.

Long gone are the power of billboard and leaflet marketing, even if some businesses continue to combine online and offline marketing campaigns to drive messages into an increasingly distracted audience. However, digital marketing agency growth attests to the continually growing power of online advertising spend and a need for digital marketing specialists. Of the world’s 7.9 billion population, 4.88 billion people around the world now have access to the internet, most commonly via smartphones. people are active social media users who, on average, spend nearly two and half hours on social media alone on a daily basis.

Having a successful dropshipping business is not just about opening a store, and it is not even enough to have a great product. To make your business fruitful, it is necessary to apply appropriate marketing strategies to generate dropshipping sales because just like physical stores, those that are online also demand attention. Although under a dropshipping scheme your investment in the logistics part will be minimal, your business will be useless if you do not attract potential customers. As in digital marketing strategy, it all starts with attracting customers.

When you target keywords, the usual tendency is to go for those which have the highest search volumes, but it is more important to find the intent behind a search. Based on research by the University of Hong Kong, search intent can be segmented into two: People looking to find information relating to the keyword used, a user looking for more general information about a topic, a specific search will have a narrow intent and they are not looking for anything else while a general search will have the user looking at other related topics as well. By leveraging keyword intent for intent-driven marketing, businesses can drive more sales, attract more traffic, drive more sales and generate more leads.

Why China dropshipping? Agriculture is another major industry in China’s economy with the country being both the largest consumer and producer of agricultural products in the world. China can feed its enormous population (estimated to be equivalent to 20% of the global population) despite having only 15% of its land is suitable for cultivation. For comparison, China has 30% more agricultural production than the United States despite having 15% less cropland area. About 300 million people work in China’s agricultural industry, the majority of whom are small-scale farmers. The most important crop produced in China is rice which is cultivated on millions of acres of land. The country which was traditionally known for its aquaculture is also the largest producer of poultry, eggs, and pigs.

Instagram is one of the best places to reach your target audience and build a community of engaged fans. But knowing how well your content is resonating can feel like a bit of a challenge. Especially when there’s more than one way to measure your engagement. Up until recently, we looked at the number of likes on a post as a strong indicator of its performance. The more likes a post got, the more we judged it as a “good” piece of content.

What is Internet/Online Marketing? Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media. Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. What’s the role of internet marketing? Simply put, the role of internet marketing is to help your business reach, attract, and convert online audiences. Let’s dive into two separate goals you’ll have with internet marketing, as well as the necessary methods you’ll want to take to achieve those goals. See more info on https://marketingspaces.co.uk/.

The tools for an effective social media marketing campaign require more than just a smartphone with a camera and some rudimentary editing software. Simply posting content on your social media channel gives you the most basic level of online presence, but if you’re looking to increase your follower base and cultivate engagement and interaction, then you need to kick things up a notch. A great social media manager has tools like social media monitoring software to help you understand the success and performance of your content while surfacing ways to improve. They’ll offer metrics of success so you can keep things fresh and tweak your strategy to be as effective as possible.

A conventional e-commerce store owner needs to take professional-quality photos of products, which includes a good digital camera, a light box, lighting and more, which can be quite costly. This problem is solved with a dropshipping management app, as the “product importing” feature allows for instant photo import.

campaign link tracking solutions by Leafwire Digital today: Auto-connect with Google Analytics – no code or tech. UTM tracking links are automatically saved in the reporting dashboard so you can see stats in nice & simple graphs. Campaign data is stored for as long as you need it. UTM-based campaign tracking helps avoid under-reporting. It also delivers critical insights that enable you to optimize your marketing and drive faster growth. Luckily, with the degree of automation CampaignTrackly offers, getting performance insights is now easier and faster than ever. You can dramatically expedite tracking and win back time so you can focus on what you do best: creating more lead generation value for your company. See more information at campaign URL builder. Easy & reliable: No codes to type or remember. Replace disparate UTM link tasks with templates and consistent link tracking across channels.

The Ultimate URL Builder & Link Management Solution for Your Marketing Campaigns

Dynamic Reports Section: Gain instant 60-day overview of your marketing campaign performance, being able to see your top performing channels or tracking tags in simple graphs. (Connection to Googe Analytics required). Individual Reports: One-click reports by link (or links): External (UTM-based), Internal (eCommerce), & Ctrly Reports. Compare sources, bounce rates, goals, new visits and more (Connection to Google Analytics and/or Ctrly required).

For Email Managers: Creating an effective email is hard enough – from dealing with copy, to reviews, to image editing and design, to putting in place the lists and workflows. Adding tracking code to email links doesn’t need to complicate the process even more. That’s why you have us – just add us to your browser (Edge or Chrome) and automate 90% or more of the tracking link building process. Life can be good. For Agencies: Handling multiple customers for whom you need to provide dedicated link tracking environments? Separate client access, separate tag libraries, domains and links but one place to manage all that for your entire agency? That’s why you have us – just get an “Enterprise” account and request as many teams as you need. Every team is completely gated, yet you will have full access to everything. Most importantly – you will boost productivity and will provide high quality reporting for your clients.

Hopping Between Tools to Shorten Links? No More. Use our Ctrly.io shortener for FREE or connect with your Bitly, Rebrandly or Short accounts with a click. All your links will be auto-shortened, no extra steps. Benefits: Save time & eliminate multiple touch points in your tagging process. Juggling Files & Places to Manage Links? No More. Use One platform to store and access all our tracking links, nicely organized and easy to search by date of creation, keyword, alphabetically, and more. Benefits: All your links in one centralized place – available to export, share and store.

Build Processes and Learn As You Go : The analytics and data sectors are constantly evolving. For example, GA4 is just around the corner and more changes are coming as privacy and security decisions start affecting how we measure digital advertising. As your trusted partner we will help you navigate all link tracking changes supporting you with innovation, new features, and thought leadership blogs and articles. CampaignTrackly lets you simplify everything related to link tagging and tracking. It automates almost everything securing consistent tagging conventions and formatting, and safeguarding against common errors. It is a viable and scalable alternative that removes manual work and makes things easy for your team. Read extra details at https://www.campaigntrackly.com/campaigntrackly-launches-novel-excel-chatgpt-url-builder/.

Rebrandly Link Shortener: Rebrandly customers enjoy its branded domains and custom links along with its in-depth analytics. We support both generic and custom Rebrandly links – just tag and shorten links automatically or edit each link to give it a unique name. BitLy Vanity Domains: For those customers who have a vanity (branded) domain and would like to use it with single or bulk links, as well as unique custom links – we offer the option to leverage your vanity domain automatically at no extra cost. Start today.

Communication marketing guides from Edan Gelt right now: DIY Guide To Video Placement: In my last blog “Where Video Marketing is the King of Content”, I discussed the importance of creating video marketing to stay relevant online. While writing this blog series, I also created my own vlog “Minute of Marketing” as a how to DIY guide, sharing insights and examples of marketing initiatives. Depending on the type of business you own, your goals and the clientele you cater to will determine where you should share your video content. Discover additional information at Edan Gelt.

The Power of Free in Marketing: In terms of reaching your target market, free giveaways or free samples are more successful in earning a response from your audience. Free samples are surprisingly more cost effective than traditional marketing. Using “free” as a strategy allows businesses to reach potential customers that may have never reached with traditional marketing. Often, your potential core consumer doesn’t even realize your product or service is needed until they’ve experienced it firsthand. Hence why free samples are the way to wiggle your way into new customers ‘must haves.’

In my last blog “Marketing and the Power of Free” and subsequent vlog, I wrote about the impact of giving away products and/or free services. By sampling or giving your product away at no cost builds brand awareness, increases sales and enhances your budget. But how does it work and why? Have you ever been to Costco and enjoyed the free samples? How often did you buy what you tried because you really enjoyed it? And if you didn’t buy the product, did you feel guilty? Maybe you even put the product in your cart and unloaded it a few aisles down. That’s just a sample of the Law of Reciprocity. The law of reciprocity says that when you offer something first for free and it is valued, people feel a sense of indebtedness toward you, thus in turn you then wanting to return the favor.

When posting, make sure to take advantage of the hashtags (Instagram allows for a maximum of 30 and I recommend you use each one to create a wider reach on your post) but each hashtag must be relevant to your brand and niche so it lands with the correct audience. Each social media post should always have a call to action, regardless of what platform you are using. This means you should ask your audience to share, comment or vote. The more engagement a post has the more likely the platform’s algorithm will kick in and allow you to gain a wider reach to new audiences with similar interests. Read additional details on http://www.brijj.com/edan-gelt.

This is where you decide what type of video content you are going to create. This depends on the type of business you are branding. Are you a lawyer? Feature yourself or maybe a client and speak to the value and/or services you provide such as closings, litigation, bankruptcies, etc. Since we are in a pandemic, possibly address the current landlord/tenant laws and how to mitigate them. Follow-up videos could explore samples of cases you’ve handled or complex transactions.

GMB gives you the opportunity to publish offers, events, services and your product line to your listing and maps. This lets you engage with your searching audience in almost real-time. These local posts give you the power to engage with your customers in real time. Importantly, local posts allow you to broadcast your specials or any time sensitive announcements that can benefit you and your customers such as a flash sale. Monitor your progress through “Insights” – analytics provided by GMB. The analyzing feature lets you know how customers found you, where they found you, who asked for directions and who called. This will give you valuable information on how to craft your local posts, where your customers are searching and how, which will help you with any digital marketing needs. Tracking how your business is reaching customers and potential customers is important because by analyzing this data it will give you the tools you need to maximize your reach by the data.

Stick to it: Identify your strategy, value and messaging at the get go. When you waiver and change your position frequently, you waste valuable dollars and lose trust with your target market. Get it right, right away. That’s not saying you can’t make small changes along the way or as you grow but know who you are and stay the course. Laser Focus: Identify who you are trying to reach. You can’t be everything to everyone or you will wind up being nothing to no one. Come to the market understanding not only who you are trying to reach but also what their needs are. Identify your target market and learn about them; research what they value, where they look for content, what their pain points are and how your service, product or business fulfills that need or eases the pain.

Let’s compare the data above to a home seller looking for a lawyer or real estate agent. Starting at the top of the sales funnel – you send out emails, advertise on Facebook, sponsor local events, hand out a card at Starbucks, or a potential client got your name from a friend of a friend. What’s the next step? It is highly likely they will search your name on Google. What happens next is up to you. For those in the real estate industry – Google, Redfin and sometimes Yelp are the keys to your future. Let’s start with Google. Read additional information at https://socialcareerbuilder.com/edan-gelt/.

These are examples that have an obvious mechanism toward the building of trust. Consumers have long memories and acts like this will serve these companies well for years to come. But, there are more subtle examples. In the Philippines, the CEO of the McDonald’s operation in that country created a video. This video details the safety measures McDonald’s is taking to protect both consumers and their staff. This might seem like an obvious approach. However, at the same time other companies are portraying their staff as ‘heroes.’ This approach is being criticized for ignoring the fact that the employees are in as much need of protection as the consumers are.

3…2…1…ACTION It’s game time and there is no fancy equipment required. Are you ready to film? Just take out your handy phone, iPad or computer and let’s start rolling! Depending on the type of content you are looking to share, you can record 1-minute clips straight through or you can film individual segments and patch them together with film editing software such as iMovie, Open Shot, Movie Maker 10 and more. If you’re not handy with editing, you can hire someone (or recruit your children). You can also just publish raw and real footage. Depending on your business type and brand, sometimes having unedited content may even help you connect better to your client base.

campaign URL builder management platform with CampaignTrackly 2023: Tag 1, 10 or 100 links in seconds. Instantly add dozens of tags to as many marketing links you need in one go. Instead of processing a link at a time with spreadsheets or traditional URL builders, let our automated dashboard featuring a UTM link maker + flexible tag library + link shortener do the job for you. (Choose from our FREE home-grown shortener, Bitly, Short or Rebrandly). In addition to removing the need to build Google Analytics UTM code yourself, you can get marketing campaign insights from Google Studio in real time, using our handy templates. You can also use our platform to review individual campaign and link performance using our custom visualizations. Discover more information at campaign URL builder solutions. No manual work: Build UTM links 36x faster – uniform and error-free link tracking at scale. Automated tagging process with SalesForce, HubSpot & more.

The Ultimate URL Builder & Link Management Solution for Your Marketing Campaigns

Add New Tags While You Tag: We recommend pre-defining all your tags in Settings, but sometimes a user needs to add a new tag while they are tagging the links in the dashboard. We will make sure that all the right formatting is kept in place and all new tags are safely added in Settings for consistency. One-Click Social Sharing for Buffer, Twitter, LinkedIn and Facebook. Share tagged links on Buffer: Once your tracking links are generated, you can instantly share each individual link on Buffer to save time (Requires that user has a Buffer account).

For Analytics Pros: They say that 60% of your time is spent on fixing bad data. Dealing with disparate data from every digital campaign and having to constantly re-do, edit and reconcile missing, incorrect or duplicate custom campaign performance stats? It doesn’t have to be that difficult. That’s why you have us – we help you standardize link format and ensure tag conventions are enforced consistently. When your stakeholders have a robust, reliable and well-defined tracking link strategy that scales across users and campaigns – you will love the data you are getting and will save time.

We Auto-Format Your Tags: Achieve consistent tag formatting with zero manual effort. Select lowercase or sentence case, as well as underscores or hyphens for your tag naming conventions. We make sure there are no broken links and no tag discrepancies. Bulk-upload Your Tags: Use our easy upload function to add all your tags into the platform before you or your team starts tagging to ensure everyone is using standardized tags. No idea how to build your tags? No worries – we have pre-populated a few so you can get started faster.

Marketers today promote thousands of digital links across multiple channels and places. They need to be able to track their efforts in a scalable and effective way. Measuring the campaign-level impact at the brand, vendor, channel, placement, and asset level needs to be well orchestrated and governed to ensure data accuracy drives optimal budget and engagement decisions. Getting timely insights on the spend and impact of a Social Media, Email, or any other channel shouldn’t be a convoluted and tedious process. Find extra info at https://www.youtube.com/c/Leafwiredigital%20.

Rebrandly Link Shortener: Rebrandly customers enjoy its branded domains and custom links along with its in-depth analytics. We support both generic and custom Rebrandly links – just tag and shorten links automatically or edit each link to give it a unique name. BitLy Vanity Domains: For those customers who have a vanity (branded) domain and would like to use it with single or bulk links, as well as unique custom links – we offer the option to leverage your vanity domain automatically at no extra cost. Start today.

Top video social marketing strategies from Eden Gelt: Posting videos on this social channel is great for professional B2B content. LinkedIn rewards videos content by sharing it with more of your contacts than traditional text or picture posts. If you upload video directly (natively embed it) versus linking to YouTube, you will reach an even larger audience. Here, you’ll want to upload your video directly to their platforms. You can boost your videos and/or run them as ads to get a larger reach but continue to post and repost your videos organically on your accounts. Even if you think your content is all business and not playful enough – get creative and don’t miss these channels as Facebook has nearly 2 billion users and twitter has over 300 million. For Facebook specifically, you can ‘pin’ a post to the top of your post. So no matter how many posts you create after that, this ‘pinned’ post will always remain on top. Discover even more details at Edan Gelt.

Also, by analyzing your company’s data, this gives you the ability to see if your links are working. If you notice your phone number has been clicked on a high number of times but don’t feel like your phone is actually ringing as much as it says, you can click it yourself to see where it’s taking you. This gives you the ability to triple check to make sure what you input is accurate and working effectively. We know customer reviews are important for your business’s reputation and your businesses visibility. You have the power to maximize your business profile at your fingertips. Promote your business, don’t be afraid to ask for reviews and have that real time engagement with your customers. They hold the power to increase your company’s awareness and increase your business.

Partner: Double your reach and budget by partnering with another complementary brand that targets a similar audience. If you engage with a brand that already has established trust with your clients, they are more likely to trust your brand. Make the most of your partnerships by finding businesses with similar but non-competing target markets and co-market. Be a Guest: Appearing on someone else’s platform, such as a podcast or blog, exhibits your initiative and your intelligence. Podcasts and blogs are all the rage and being featured on one gives you the opportunity to get in front of new clients. It also positions you as an industry expert. You don’t have to spend a lot of money to increase your brand awareness. Just try some of the tactics here to discover works best for increasing your brand awareness on a budget.

How To Improve Your Brand Communication Strategy On Social Media? Social media plays a huge role in the lives of consumers. It has been estimated that 2.62 billion people worldwide use at least one social media platform and the average time spent amounted to 135 minutes per day. According to Forbes, personal branding is now more important than ever and, if managed effectively, will give you an edge over your competition and allow you to build trust with potential clients. Brand communication is therefore key to creating a solid and trustworthy image. Discover extra information at Edan Gelt.

I’m with you. If you’re like me, videos featuring you as the star can be uncomfortable to create and even watch. But you’re in luck, if you’re a business professional marketing to other business professionals you only need to provide 1-minute of content. B2B videos 1-minute or less perform best with 68% of your audience watching the entire video. Even if you’re a business that is marketing to consumers (B2C), keeping it short is the rule since 60% of watchers will tune you out or turn you off after the 2-minute mark. So now that we know we only need to generate video content of 60-seconds (give or take), let’s get started.

The Power of Free in Marketing: In terms of reaching your target market, free giveaways or free samples are more successful in earning a response from your audience. Free samples are surprisingly more cost effective than traditional marketing. Using “free” as a strategy allows businesses to reach potential customers that may have never reached with traditional marketing. Often, your potential core consumer doesn’t even realize your product or service is needed until they’ve experienced it firsthand. Hence why free samples are the way to wiggle your way into new customers ‘must haves.’

Free is one of the most powerful tools available for customer acquisition if done correctly. By offering a free sample, businesses get customers to try a product without putting up a price barrier, while the customer gets a ‘free’ item while not having to gamble a portion of their budget on a product they may not even like. Knowing this, brands should happily eat the costs associated with free. For more social media and brand communication tips – follow Communication Strategist Edan Gelt and her recent blog series – edangelt.com/blog.

Similar to traditional SEO for websites, Google uses bots to serve search results. It is important to include keywords like “Chicago Real Estate Attorney,” “Orland Park Real Estate attorney,” “5013C Attorney,” etc. to your business listing is key – especially since your direct business website will be listed within your GMB page. Use these in the business description and each time you post a Local Post to your audience. Posting photos to your GMB is extremely important – in fact, businesses that have photos receive 35% more click-throughs to their website than those without photos and 42% more requests for directions from Google Maps. Read additional information on Edan Gelt.

Directly communicating with their consumers, mainly through Social Media, is a tactic companies are increasingly resorting to during the pandemic. This brand communication strategy was in place before the pandemic struck. But with more of us being forced to use Social Media as our main form of communication with friends and loved ones, it has become increasingly important for brands as well. For example, Reebok used Twitter to establish what home workout equipment their consumers are likely to own. By utilizing Twitter, Reebok is able broadcast their newly established series of home workout routines based on the consumer responses.

Entertainment venue? Share the experience. Make your client’s hearts race or minds open. Give them a first-hand glimpse of riding a water slide or snippets of an attraction, show or new game. Let them feel the excitement of your brand. During the pandemic guests may be cautious to return – show them what you’re doing to keep them safe. Consultant? Give out free tips and tricks, a how to guide or case studies – have you seen my Edan Gelt vlog yet? I not only recommend vlogging, I also practice it.