Daryl La Fountain and the ascent of a financial services professional? In the early stages of a company, CEOs get involved in everything. As your growth ramps up, however, you must become strategic with your time. You need to put systems in place for building and scaling a financially viable business while preserving your attention for mission-critical items. As a fractional CFO for growth companies, I help clients navigate this shift on a daily basis, and I’ve found the following tips useful in nearly every situation. Every business leader understands they need a strategy for attracting and converting new leads into customers. But when you’re growing sales on a budget, you need to be creative. Instead of costly ad campaigns or branding strategies, I’d recommend you build strong, reciprocal partnerships first and that you do so as soon as possible. I’m not referring to simple networking. I’m talking about identifying companies with business models that complement your own and approaching them with a win-win proposition. The relationship can be formal or informal, but the key is to offer something valuable in exchange for inexpensive exposure to your target audience.
Daryl LaFountain‘s advices on improving your business financial situation: Separate Your Business and Personal Finances: One of the best ways to organize your business finances is to separate them from the personal ones. By splitting these things up, it’s much easier and faster to keep track of business expenses for tax purposes and other related uses. Remember, when you mix your business and personal funds, you may lose track of all your finances. This will jeopardize your organization in the long run. Thus, in order to ensure the separation of your personal and business finances, consider opening a distinct bank account. If you have credit cards, it’s best to designate one of them for business expenses. By doing this, you can keep everything organized, especially in terms of the financial aspect of your company.
If you’re lucky, your parents taught you this skill when you were a kid. If not, keep in mind that the sooner you learn the fine art of delaying gratification, the sooner you’ll find it easy to keep your personal finances in order. Although you can effortlessly buy an item on credit the minute you want it, it’s better to wait until you’ve actually saved up the money for the purchase. Do you really want to pay interest on a pair of jeans or a box of cereal? A debit card is as handy and takes the money from your checking account, rather than racking up interest charges. If you make a habit of putting all your purchases on credit cards despite not being able to pay your bill in full at the end of the month, you might still be paying for those items in 10 years. Credit cards are convenient and paying them off on time, helps you build a good credit rating. And some offer appealing rewards. But–except in rare emergencies–make sure to always pay your balance in full when the bill arrives. Also, don’t carry more cards than you can keep track of. This financial tip is crucial for creating a healthy credit history.
Once you have your financial plan outlined and churning along, it’s important to review your plan frequently and make the necessary adjustments if your goals or the circumstances around your life change. For instance, maybe your insurance needs to change, your risk tolerance changes or you get married or have kids. At a minimum, you want to check in on your overall financial plan at least every six months. When you check infrequently, it’s easier for you to deal with unplanned life occurrences, bounce back from setbacks, and accomplish your financial goals. Think about what you do to maintain your personal health – You brush your teeth and shower regularly to keep yourself clean and avoid unnecessary illnesses because we all know that falling sick can lead to other health complications and you definitely don’t want that. And also because you do it so often, it’s now part of your everyday health maintenance habit – well, the same applies to your finances!
About Daryl La Fountain: Daryl is an energetic professional CFO with a background in politics. Daryl has done fundraising, been a candidate, and worked in politically appointed positions in Pennsylvania and Philadelphia. Daryl has worked for Democratic candidates and nominees in 18 additional states. Are just entering the political realm and need some advice (Daryl has been there).