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Making sure the name, branding and packaging designs are legal and secure: Just like the big brands, startups need to protect their intellectual property. It’s what makes them unique, and being able to prevent others from copying them keeps them unique. Doing a trademark search is a good first step where names, logos and the shape of packaging are concerned. It’s also worth researching variations of your name to see what else comes up. If you’ve already spotted another brand in the same industry using a similar or identical name, now is a good time to consider an alternative as this can lead to confusion later. When it comes to images, if you’re going to use a stock photo make sure you get the right licence, and keep a copy of it. Also, you need to make sure your designers transfer over the rights to use your intellectual property.
We help our clients design effective organizations including defining desired organization structure, organizational capabilities, HR systems and practices that promote performance and aligned to the business strategy for greater effectiveness. We help our clients create a compelling workplace culture that energizes people, drives productivity, engages employees and promotes inclusion. We also develop, along with the management, short term and long-term HR road map for effective execution of business strategies. Discover even more info on https://www.nilojitguhadvisory.com/.
Zomato was started in 2008 by Pankaj Chaddah and Deepinder Goyal, headquarters located in Gurgaon (Haryana). It is a multinational restaurant discovery website and an online food ordering app available in 10 different languages. Zomato is the first food tech unicorn in India that connects customers, restaurant partners, and delivery partners to fulfill their multiple needs. Customers use this app to search and discover nearby restaurants, online ordering, table reservations. They provide industry-based marketing tools to restaurant partners to acquire more customers and also transparent job opportunities to delivery partners. It is focused on offering better food for more people before dining out. The company has received funding of over USD 600 M from investors.
Demography: It would help if you decided to set up the place, ensure your startup is visible to everyone. It should present in a crowded place from the street on it resides. The parking lot is essential at your restaurant’s space; it’s must be unique compared to your competition. If a customer doesn’t get a place to park, your business will go in loss. Restaurants on a highway are always busy. The menu is a significant factor when you’re planning to start a restaurant. Studying food trends, with your restaurant’s concept, consider them for your menu. The few menu must-haves are meatless options for vegetarians, kids’ favourites, and so families can dine at your place. Cost-saving menus like meals must be available with the help of food prototype development services.