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Customer Management. Every employee needs to be in the customer management business now. The best leaders ensure their teams regularly connect with customers, listen to their feedback, and exercise flexibility. Customers will appreciate when companies are nimble enough to understand their changing needs and offer new ways to help. The work leaders do now to retain and strengthen customer relationships will pay dividends in the future.
Don’t sweat it if you truly cannot hire any new employees now. However, you can, and should, still actively recruit and remain in contact with your candidates. Maintaining an open line of communication and being transparent about your current hiring operations will keep your company relevant and top of mind with candidates. Keeping them engaged, even if it’s as simple as checking in with them, increases the likelihood that they will want to come work for your company once you resume hiring.
Since February, senior executives have increasingly been asking how the pandemic, and now the presumed recession, will affect hiring in 2020. The answer is that it will vary. In any time of economic distress, not every industry slows down. While some companies lay off people, others hire them. As every prior downturn has shown, there is opportunity in chaos, and not just the unethical sort. Of course, hiring, productivity, and retention will likely be more challenging in this time of pandemic and recession. At least for now, there’s a new normal. But even if hiring decreases overall, at most companies there will be pockets of ethical opportunity and business continuity that warrant hiring at certain levels. Again, there is ethical opportunity in chaos. It’s imperative to look for potential leaders as well as rank-and-file employees who have shown they can survive and thrive in uncertain times, and that holds true for current leaders as well. Hiring practices have to adjust accordingly.
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