Best footfall counting services right now? We have 5 main offices in Norway, Poland, Estonia, Turkey and Spain. Moreover, by now we have installations in more than 20 countries. Our services are handled by skilled partners in the following markets; UK, Germany, Switzerland, Croatia, Italy, Holland, USA, New Zealand, Middle-East, Cyprus, Sweden, Denmark, Peru and Morocco. If you have a project / use-case you want to discuss, please get in touch with us with your contact information and a brief explanation of the case in question. Depending on the challenges you are facing, we will get back to you with a suggested solution and recommended a partner. Read extra information at shopper flow.
Firstly, we’d like to talk about the fact that the average food wastage in Europe for a single store is around 60 bread daily; therefore, more than 15.000 bread is wasted yearly per store. That is to say, we need to emphasize that 1/3 of all food produced in the world is thrown away. Meanwhile, grocery retailers account for a significant share of this food wastage – and for the same reason, this is where we focus our solutions and resources to reduce this food wastage. As a result, we have already managed to reduce food wastage significantly in lots of stores!
All the Data You Need in Your Pocket: With real-time sales data transmitted directly to the user’s smartphone, tracking performance is easy.Having access to real-time information is necessary in order to keep up in the competitive retail space. It is simply not good enough anymore to check in on performance statistics at the end of the week. The Link Sales Modul are solving this problem. Daily and hourly updates on your smart phone: The Link Sales Modul links directly with the store’s POS system in order to track daily sales. This data is then directly transmitted to the Link Retail software, where it can be accessed right on a smartphone or tablet. The relevant figures, such as sales volume and conversion rates by sector, are then displayed in a streamlined interface.
Pos-Optimization: Many retailers spend a lot of time and resources on retail communication. It takes time to produce a larg amount of POS material. The decision of which material the stores should use is often based on assumptions, and is rarely on conusmer insight as it should be. A poster with significant impact often sells about 15% to 50% better than a poster with no impact. A poster with impact is characterized by dramaturgy and some spesifict technical elements that helps the posters message. The only way to find out if on poster sells better than another is to test it out. We prefer to test different poster designs in pilot stores, and we let the sales result determine which design to be choosen. With the right placement of promotional posters and standard materials, sales will increase further. It is important to base decisions on shopping behavior. What do the customers see? Where do the customers see? What texhniques can we use to get the shopper to see more posters, prices and product information? Find additional info on https://linkretail.com/.
We find out what’s the best placement for any promotion -or secondary placements as such. Measure Customer’s Attention: Which price poster works best -and what is the best placement to sell even more products. We do A-B testing in store and we use tools like Eye-Tracking to “see what shoppers see”. With our own software like Link Video Analytics and Link Places we go even deeper and help retailers with the “most impossible task” – and we love it. This is our passion! Consultancy on a broad basis is basically offered in Northern Europe. We do bigger projects out of the region.