SEO rules and white hat methods are modified every year so here are some SEO advices for best results in 2019. Google algorithm updates in 2018 revealed that Google is intensifying its focus on evaluating content quality and at the depth and breadth of a website’s content, said Eric Enge, general manager of Perficient Digital. “We tracked the SEO performance of a number of different sites,” Enge said. “The sites that provided exceptional depth in quality content coverage literally soared in rankings throughout the year. Sites that were weaker in their content depth suffered in comparison.” Enge said he expects to see the trend of Google rewarding sites that provide the best in-depth experiences continuing in 2019. “Google was continually tuning their algorithms in this area throughout the year, and I believe there is still a lot more tuning for them to do,” Enge added.
Topic clusters are a hot new SEO tool that many sites haven’t yet used, which is a pity, as search engines are changing their algorithms to favor content structured this way. Topic clusters involve changing your website structure to have single “pillar” pages acting as primary hubs of information. From this hub, each subtopic (or cluster) has its own page connected via link. Think of it like spokes on a wheel. Every piece of cluster content connects back to the hub, with the pillar page providing the primary anchor point for navigation. Both users and search indexers like knowing how pages are connected to one another at a glance. Pillar pages are a great way to structure your content to support this goal.
WordPress SEO tip : ontent still is. Unique, valuable and relevant content that is. Apart from being the greatest of all SEO ranking signals, high quality content is, foremost, the lifeblood of your website. A website without content is, well, not a website. Along the same lines, a website with poor quality content is like a blunt knife – it might do the job but you must exert more force. A website with stale content is dead both to search engines and human visitors. This I understand firsthand because, severally, I went long periods without posting on my own blog. The results? Lower user engagement and lost SEO rankings. We just mentioned your content needs to be unique, valuable and relevant. What does this mean? First off, your content should be unique because search engines, more so Google, do not entertain plagiarism – or duplicate content. Your content should bring something fresh to the table – it should be unique if you want to rank well. Without a doubt, you can pull out quotes from anywhere on the internet, but copy-pasting an entire page will only land you in trouble.
As early as 2014, Google determined in a study that over 40 percent of respondents use voice-controlled web search. For teenagers, the rate was even higher than 50 percent. According to Google, every fifth search query on mobile devices is now made via voice input. Due to the increasing use of digital assistants and smart home devices, users will probably use features such as “Voice Search” more frequently in 2019. Practical tip: Because users communicate directly with the search engine in voice-controlled searches, you should focus more on longtail keywords when optimizing content. At the same time, it can be helpful to anticipate possible user questions that your content will answer. Over the past two years, Google has shown that the focus is increasingly on mobile. This is not surprising since the number of users on the mobile Internet has risen significantly and exceeds the number of desktop users when it comes to web searches. For example, mobile optimization was only introduced as a ranking factor in 2016. In 2017, Google finally drummed up advertising for accelerated mobile pages and improved its mobile update. In summer 2018, the “Mobile First Index” has finally been implemented. Google prefers to show the version of a page in the mobile index in the future, which is optimized for mobile devices.
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