Posts in category: Marketing

Free Instagram followers with growth top guides? So with a shift in how we measure engagement, it’s only natural that we change how we try to improve engagement on our feeds. It’s not just about likes anymore — Instagram engagement is going to become a lot more holistic in 2020! To help you improve your Instagram strategy, we’re sharing our best strategic tips to boosting engagement on your posts, videos and stories.

You can also get a lot of great insight from Instagram Analytics for Business accounts for free, under the Followers section. You may want to consider using a social media scheduling tool to schedule and automatically publish your posts for when your audience is the most engaged. One of the best ways to find and attract a new following is by seeking out your closest competitors’ Instagram accounts and engaging with their audience. These people have already shown some level of interest in the products you carry simply by following your competitors’ account. So how do you effectively steal your competitors’ followers? You can steal your closest competitors’ followers by engaging with them. There are several ways to engage with Instagram users, and the more work you put in, the more followers and repeat engagement you’ll get out of it.

Up and coming brands are constantly on the lookout for new influencers to help promote their company and products. After all, marketing is the lifeblood of just about any business. When companies are trying to pick out a handful of Instagram influencers for their campaigns, they also pay lots of attention to how much interaction your posts get from your following and the general niche audience of your profile. By the same principle as the social proof factor that we’ve mentioned above – when people see that your content has lots of real interaction, they’re way more likely to follow your profile. In short, given that your profile looks popular, many people will follow you to stay up to date if they like the general breadth of content you put out.

If you’re looking to get more followers on Instagram, it’s time to let your audience in. Instagram used to be all about the visuals – a cohesive aesthetic, high-quality photography, and on-brand images were a must. But the biggest trend for 2020 is authenticity, with long-form captions that allow your audience to learn more about you, your brand, and your mission. In fact, according to influencer research by Fohr, the average caption length has more than doubled since 2016. And in 2020, our feeds will be filled with an average caption length of 405 characters – which averages out to be 65-70 words! Find extra details on https://www.instagramfollowers.fr/acheter-followers-instagram/.

Here’s a trick that I use for my ecommerce businesses. For every product and product category for my stores, I have done the research to see which are the most popular Instagram hashtags around those product categories. I came up with 15-20 popular hashtags for each category of products I sell, as well as a base of 5-10 popular tags that describe my brand and product offering overall. Finally, I also created a list of popular local specific hashtags that relate to my brand. I can easily open my Evernote and copy my standard brand, product and location specific hashtags to post with each photo. Some Instagram scheduling tools also let you save caption templates that you can use to store your hashtag groups.

For our French language speaking readers:

L’utilisation de hashtags augmente la portée de l’audience et aide à gagner plus d’adeptes. Il s’agit d’un outil Instagram dynamique car ils attirent plus de clients en permettant à votre contenu d’apparaître dans les résultats de recherche. Les hashtags tendance sont censés changer à la hâte, il est donc nécessaire de parcourir et de mettre à jour votre liste de hashtag. Pour gagner du temps au quotidien, la recherche de hashtag à l’avance est utile. L’ajout de quelques hashtags associables ainsi que des hashtags pertinents est également fructueux pour gagner en reconnaissance. Liz Funk, cofondatrice de And We Evolve, une boutique en ligne et un service de boîte d’abonnement pour les vêtements recyclés, déclare: «Cela prend beaucoup de temps, mais c’est aussi très gratifiant de se faire des amis Instagram qui se transforment souvent en clients.» Instagram peut prendre un certain temps pour trouver un public, mais la patience peut être efficace.

Skur offre les abonnés instagram de la plus haute qualité du marché. Découvrez nos offres! Recherchez-vous le meilleur site pour acheter des abonnés Instagram afin d’augmenter le nombre de vos abonnés? Voici l’arrivée de Stormlikes, achetez de vrais abonnés Instagram avec une livraison 100% naturelle et instantanée (aucun mot de passe requis!) Si vous pensez avoir du talent à revendre, alors foncez, créer votre compte Instagram, poster des vidéos ou des photos de ce que vous savez faire ou de ce que vous aimez faire, ajoutez des touches personnelles et incitez les utilisateurs à liker, à commenter, à partager et surtout à s’abonner pour bénéficier de plus de contenus.

Découvrez nos services pour acheter des followers Instagram livraison instantanée. Nous proposons les meilleurs packages sur le marché Français pour acheter followers Instagram. Consultez nos offres ci-dessous ! Si vous souhaitez obtenir plus de visibilité pour votre marque et augmenter le nombre de vos abonnés, achetez de vrais abonnés Instagram auprès de nous. Nous vous fournirons instantanément des followers Instagram de haute qualité!

Bien sûr ! Nous détestons attendre, et nous sommes sûrs que vous aussi. De plus, nous savons que le meilleur moment pour attirer plus de téléspectateurs est la première mise en ligne de votre vidéo, et notre objectif est de vous aider. Alors on ne vous fera pas attendre. Dès que vous téléchargez votre vidéo sur Instagram, achetez des vues Instagram et nous les livrerons instantanément. Trouver additionnel information sur instagram followers.

Social media marketing Denver, CO? Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks.

Writing an eBook is an excellent way to entice more sign-ups. So, offer free eBooks to anyone who will sign-up willingly; thus, you can have more subscribers fast. You can either work with a ghostwriter or can use existing content to create an original book. We have seen a massive increase in the popularity of Instagram and are becoming the first go-to place to get information. Therefore, try to take advantage of its popularity, add appealing images, and include a clickable link to your opt-in. If it gets viral, you can have many sign-ups. You have to understand the difference between giving too much information and just delivering the right information. So, instead of adding too many files on your landing page, only deliver the right information, leading people to sign up.

Building a relationship and positive synergy is an absolute must. Knowing your business in and out and then creating solutions together is not only the best way, it’s the only way. Communication, processes, and deadlines are something we thrive off of. Anything we can do to make your business marketing efforts more efficient will be implemented. We always want to achieve your goals and KPIs. We know that each business is unique and requires different strategies depending on what stage of the business life cycle you’re in. The ability to provide unique content for your unique business is always a main focus. We’ll be sure to come up wtih creative solutions to help you stand out. Find more info at Denver SEO Services.

What is Local SEO? Local SEO is an act of optimizing your local business website so that you are found for the local searches in Google that are most relevant to your business. What is the difference between local SEO and organic SEO? Organic SEO is the practice of optimizing your business website to make it search-engine compliant, and get it ranked in SERPs for the relevant keywords. Local SEO is more about building relevant signals around a particular location. Organic SEO has its goal to get ranked as high as possible for a set of target keywords whereas local SEO aims to get into the local listing packs.

Getting your customers to write glowing reviews for your business doesn’t just optimize your Google My Business presence; it also encourages more local customers to buy from you. BrightLocal’s 2017 Local Consumer Review Survey reveals that 85% of customers believe online reviews as much as personal recommendations. Send a post-purchase email or text asking customers to write a review (but only after you’ve screened them via an internal survey to ensure you’re not approaching dissatisfied customers) Respond to existing reviews in a professional way, thanking reviewers and addressing complaints in not-so-favorable reviews Note: Google says it’s okay to ask your customers for reviews while Yelp actively discourages it. Voice search will grow rapidly in the coming years. Therefore, in local SEO, it’s vital to optimize for how people ask questions when they speak into devices, as opposed to how they type out their searches. See even more information at Denver marketing agency.

Top CBT mail email sender software by Creativebeartech? After you segment your users and identify what they most likely want to see from you, you can create personalized, targeted marketing messages for those users. This goes beyond simply adding the subscriber’s name to your subject line, though that’s a pretty easy place to start. Plus, emails with a first name in the subject line can increase open rates by 26%! To do this, start by defining your most valuable audience. Are they customers who’ve made more than two purchases from you in the past year? Or maybe they’re customers who’ve either made more than two purchases or who have spent more than $100 with you in the past year. No matter who they are, create a segment just for those most valuable people. Repeat for all segments you want to target. Once you have your segments created, think about what kind of content those people might want to get from you (and what you want them to do). For your most loyal customers, they’d probably like to get exclusive promotional offers or get to know about your new products and services before anyone else. A past customer who hasn’t purchased from you in six months might need a little discount to bring them back in.

What Is a Typical Open Rate? There really isn’t a typical open rate. But that answer isn’t super satisfying and doesn’t really tell the entire story. See, the open rate can vary due to how it’s measured, the size of your list, how often you send emails to your list, the industry you’re in, and any number of other factors. Even within your own email campaigns, you’ll find that your open rates vary. There are a couple common trends we know about, though, based on the data that’s already out there. First, a larger list tends to mean lower open rates. This happens because larger lists are typically larger in scope, meaning that you have more people who are “kind of” interested in your brand instead of diehard fans. The other thing we’ve seen is that open rates for nonprofits, churches, sports teams, and entertainers tend to be higher than average. This happens because these types of consumers tend to be very interested in any news about their favorites in these areas. The general rule is that the more niche the topic, the higher the open rates are going to be.

CBT Mass Email Sender Software for Bulk Email Blasts is a cutting edge desktop software that will enable you to send thousands of emails from your desktop using multiple SMTP accounts. CBT Bulk Email Sender runs effortlessly on multiple threads and achieves a high inbox rate. We have developed CBT Mass Email Sending Software with simplicity, practicality and efficacy at its heart. There is no point of having a bulk email sending software with a lot of fancy features that will not add value to your email blast. Below are some of the features that make CBT Mass Email Sender Desktop Software the best solution for mass email blasts. Read more details at CBT Bulk Email Sender Software.

Our direct send feature will bypass your SMTP servers and will try to send your email directly using your system’s DNS. This feature will act as a helpful fallback sending feature in the event that your SMTP servers are not working. Generally, when CBT Bulk Email Sender encounters a non-working SMTP server, it will try to send your message using another SMTP server. The direct send feature is particularly helpful if you do not have many SMTP servers.



Author: Tatyana Dyachenko – About the Author Tatyana is a part-time vape, fashion and lifestyle and CBD blogger with a handful of magazines and blogs. When she is not blogging, Tatyana works for a tech company. In her spare time, Tatyana is a real tech geek and enjoys gaming and keeping abreast with the latest technological developments: she was even amongst the first few people to have set up a cryptocurrency mining farm back in 2012. Tanya is currently working on a large cryptocurrency project aimed at the vape and CBD industry. Tatyana enjoys pursuing her flare for creativity through modelling, graffiti art, astronomy and technology. She also enjoy cycling across London on an iconic Boris bike that has come to define London. You are most likely to bump into Tanya in Brick Lane or Camden Town where she enjoys spending most of her time. Here are some interesting facts about Tanya Favourite drink: Unicorn latte! Nothing beats it. Favourite Vape MOD: Minikin Favourite Eliquid Flavours: nothing beats a cereal flavour. I prefer cloudchasing and opt for high VG e-juices. Places you plan to visit: Florida. unbeknownst to me, Miami has the most 1920s art deco buildings. I totally love the Rolling Twenties era. I also want to visit the arctic as I totally love polar bears. What made you get into tech: I have always had a flair for creativity and tech has provided me with a perfect platform where I can apply my creativity to create cutting-edge applications that are helping to transform the world. If you could change something, what would it be? We need to do more about global warming and our environment. We must do more to embrace sustainability and become more eco-friendly. Find extra information at this website.

Free bot Instagram followers recommendations? When the opportunity presents itself, aligning your content with trending topics or hashtags can improve discoverability and engagement. For example, you can ride the wave of a trending topic or event, such as a holiday, in a relevant way to boost your engagement and reach. Or you can participate in one of the many hashtag holidays that exist, such as #NationalCoffeeDay (falling on October 1st in 2018). Mark relevant events in your calendar so you can prepare relevant content in advance. Be sure to join the conversation in a meaningful way and when in doubt, ask yourself if your target audience would actually pay attention to the trend.

Since Instagram started to hide likes, it’s harder to gauge what content performs best. While you can see how many likes your posts get, your followers can’t, so there’s no bias in getting a double-tap on a post just because it looks like a popular content. Today brands need to look further into their performance metrics and track comments, saves, Instagram Stories views, shares, and even DMs to understand how their content performed.

Your goal on Instagram is to engage your current audience on a regular basis while also growing your number of real followers. Posting new, interesting and engaging photos will satisfy the first requirement, but to begin growing you’ll find hashtagging your photos to be extremely important. Hashtagging your photos makes it easy for people to find your photos that are searching for those specific terms. See extra information on instagram story viewer.

If you’re looking to reach new audiences, Instagram influencer partnerships are by far the best performing platform for brands. With an average 3.21% engagement rate compared to 1.5% across all social networks, having a strong influencer campaign strategy is a real asset to brands looking to grow on Instagram. But it’s not just any influencers – brands are starting to sway towards building long lasting partnerships with micro-influencers. Simply because, when done right, micro-influencer marketing works! Later teamed up with influencer marketing platform Fohr to learn more about influencer marketing trends and how brands can better work with influencer in the future.

However, the days of buying thousands of followers, likes, and views and then raking in big dollars through influencer outreach are long gone. In today’s world, there are lots of tools available to brands that can help them figure out what percentage of someone’s following and activity is fake or botted. That’s why you need free views and interaction from real people! We’re talking about real users who frequently use Instagram and actually have something to do with your niche of content. Read even more info at https://robotgram.com/.

Top 10 social media exchange sites? If you’re not segmenting your email list and sending targeted messages just to certain segments, you need to start. Don’t just send the same email to everyone. You want your subscribers and customers to think that you know them better than your competitors ever could. If you’re just sending out blasts to your entire list, your emails are either going to be too niche or too broad. Relevant emails are the ones that get sales and inspire subscribers to take action. If you’re sending the same email to your best customers that you’re sending to your lapsed customers, neither of them is going to feel important. But to be able to send relevant emails, you need to segment your email list.

Most email marketing services make it easy to filter and segment your subscribers so you can create targeted email marketing messages. And inactive subscribers are a segment you’re going to want to define. You can define inactive subscribers however you want in your email marketing service. For example, you might consider an inactive subscriber to be someone who hasn’t engaged with any of your last 10 email campaigns or hasn’t engaged within a certain timeframe. First, you’ll want to send a winback email campaign in an attempt to re-engage them and bring them back into the fold. Many brands will send a last email or email series to their inactive subscribers in hopes of getting those subscribers once again engaged with the brand.

Initially, the term “search engine marketing” was used as an umbrella term for the process of gaining both paid and free search traffic. Over time, the industry switched to using the term “SEM”, or Search Engine Marketing, solely for paid activities. So, what does this type of digital marketing mean? Search engine marketing refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods. In other words, it’s the ads you put out there on Google AdWords and Bing Ads. You can recognize paid search results in Google by the little sign “Ad” at the beginning of the URL. Also, Google puts these pages first in the search results. By combining SEO and SEM, you can drive quality traffic to your website. With the help of search engine marketing, you can put yourself in front of the audience that is actively searching for services and brands like yours. See more info on https://cbtemailextractor.com/blog/the-31-best-event-email-subject-lines-that-get-opened/.

In order to achieve a high inbox rate, you need to ensure that your message is unique on every send. Otherwise, if you are sending the same message to thousands upon thousands of recipients, your message is likely to be flagged up by sophisticated spam filters and never reach the inbox. To overcome this, we have added macros, spintax format and formatting features. You can import the databases that you have scraped using CBT Web Scraper and Email Extractor and then use corresponding macros inside your message. For example, a macro such as %companyname% will replace %companyname% with the company name of each company inside the Excel spreadsheet. This feature is a great way of generating personal and highly targeted messages. You can also add text in spintax format to ensure that your email is unique on every send. Spintax format supports curly brackets and pipes. For example, Good Afternoon. You can also format your messages for an added visual impact.



What Local SEO Looks Like? A better question will be ‘what will local SEO look like in 2020?’ With almost 50% of searches on Google already having local intent, the importance of local SEO is and will be on the rise in the coming years. So, coming to the key takeaways for local SEO 2020, see the listed points: User engagement will always be the topmost factor in local SEO. The businesses with maximum engagement will be the ones prioritized by Google in its SERPs. With voice search getting familiar with smartphone users, it’s essential that you need to go for real-time keywords. Long-tail keywords and the ones in the form of questions will work! Reviews and ratings are another factor that will play a greater role in influencing local SERP rankings.

Why email marketing works Find additional information at Email Marketing Tutorials.

Trust pilot website scraper software? CBT Web Scraper and Email Extractor Software will enable you to generate niche-targeted sales leads with laser precision. Simply enter your keywords, configure your settings and let the web scraper run and generate sales leads on auto pilot. CBT Email Extractor is a desktop software that will enable you to scrape and extract business contact details into an Excel spreadsheet from virtually all internet sources such as the most popular search engines (Google, Bing, Yahoo, AOL), business directories (Yellow Pages and Yelp), Google Maps, Social Media Sites (Instagram, Facebook, LinkedIn, Twitter). All you have to do is enter your keywords, configure your settings and start to scrape new business leads. The software will export your results into a spreadsheet file and even split up the business leads according to country.

How can data scrapping help your business ? Here are some email marketing tips: Many email marketers look to their email click-through rates as an indication of whether or not their email marketing is hitting the mark. But before your email subscribers can even click anything, they have to open your email, right? That’s why we’re sharing email marketing tips to increase open rates. This way, you’ll have what you need to convince your subscribers to open your emails so they actually can click through! There are quite a few opinions out there about how best to increase your email open rates. We’ve curated a list of the 5 email marketing tips to increase open rates that are based on sound data and have the power of highly successful email marketing campaigns to back them up. Read even more info on lead email finder.

Have you ever employed data entry assistants to search Google, social media or business directories for business leads and copy and paste results into a spreadsheet? You’ll agree that this is a slow, expensive and monotonous process. Running our software is the same as having a hundred data entry professionals in your office searching and copying and pasting business data into a spreadsheet. Just like you give your data entry instructions, you can also give our software instructions. The only difference is that our software will cost you the fraction of the price and will get the job done at lightning fast speeds to meet even the most pressing deadlines. What’s more is that our software will not quit on you and deliver every time! Our software is best summarised by one of our clients who compared it to having a hundred data entry assistants in your office working 24/7.

Author: Ksenia Sobchak – About the Author Ksenia Sobchak enjoys blogging on fashion, style, lifestyle, love and CBD areas. Prior to becoming a blogger, Ksenia worked for a renowned fashion brand. Ksenia is a contributing author to leading fashion, lifestyle and CBD magazines and blogs. You can bump into Ksenia at her favourite cafe in South Kensington where she has written most blogs. When she is not blogging, Ksenia enjoys shopping (particularly at Harrods!), exploring the hidden gems of London, photography, jogging, yoga, fashion (she is starting up her very own swimwear brand very soon!) and traveling. Ksenia is a staunch advocate of CBD and its benefits to people. Ksenia is also on the panel of CBD reviewers at CBD Life Mag and Chill Hempire. Her favourite form of CBD are CBD gummies and CBD tinctures. Ksenia is a regular contributor at leading fashion, lifestyle as well as CBD magazines and blogs. Interesting Facts About Ksenia Sobchak Favourite Drink: Rose flavoured bubble tea Favourite Movie: Trainspotting (the first one) Interesting fact: I am a part time fashion and swimwear model Where are we likely to find you on a Friday night: Probably enjoying a peach flavoured shisha at Beauchamp place in Knightsbridge. Discover more info on https://cbtemailextractor.com/.

South Florida SEO services? Getting your customers to write glowing reviews for your business doesn’t just optimize your Google My Business presence; it also encourages more local customers to buy from you. BrightLocal’s 2017 Local Consumer Review Survey reveals that 85% of customers believe online reviews as much as personal recommendations. Send a post-purchase email or text asking customers to write a review (but only after you’ve screened them via an internal survey to ensure you’re not approaching dissatisfied customers) Respond to existing reviews in a professional way, thanking reviewers and addressing complaints in not-so-favorable reviews Note: Google says it’s okay to ask your customers for reviews while Yelp actively discourages it. Voice search will grow rapidly in the coming years. Therefore, in local SEO, it’s vital to optimize for how people ask questions when they speak into devices, as opposed to how they type out their searches.

Google My Business: Having a well-optimized and verified Google My Business (GMB) profile is very important as it is considered to be the topmost factor for ranking in map results. Update and secure your GMB profile so that you have your own online identity, and the chances for your business to appear in Google’s local search is more. Make sure to be as specific as possible when adding information to your GMB profile.

However, if your focus is solely on your site, and you don’t need any link building, we’ll try to show you why link building is important. If it doesn’t changes your mind, we’ll make the most out of on-page optimization to help you get as high as possible in SERPs. You can rest assured that our word is bond. We never fail our clients, but always keep our promises. We are a trustworthy South Florida SEO company with years of experience in this industry, and we’ve never disappointed or failed to meet expectations. Whether it is giving free actionable advice in a free consultation or donating our time to a needy business. We are truly compelled to help, sometimes the smallest things can make a considerable difference in a family’s life. Discover additional information on South Florida SEO Company.

Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.

Over 3 billion of people conduct searches on Google every single day. Most of them conduct more than one search. In South Florida, millions of people are looking on Google and Bing for products to buy, services to try or offers to discover. Whatever you sell or advertise, it is imperative to start ranking locally in South Florida. At MRB Marketing, we focus on growing companies in South Florida in SERPs and enabling them to rank high in Google and other search engines for specific keywords tailored to their businesses. Even if your site is not SEO-optimized, our experienced SEO specialists will analyze your site and start ranking it using white-hat, approved SEO practices in 2019. Discover extra details at https://www.mrb.marketing/.

Tech advice for executives? C-suite policy makers, does your sales team feel overwhelming near-term quota pressure? The right approach to training – whatever that means in your organization – is worthless if your sales staff are unable to mentally engage due to short-term pressures. Mandatory webinar training delivers ZERO benefits if your sales staff are all checking email and following up with customers on their 2nd screen during the session. I’m a big believer in face-to-face training, (possibly even 1-on-1 uber-tailored training depending on the economics), but even those approaches can fail if their focus is so set on this month or quarter that they can’t spend mental energy envisioning a better way to operate long-term.

Digital transformation should not be feared, but fully explored – and where appropriate, embraced. Technological advancements have risen in recent years with the promise of improving operations for businesses in nearly all industries. They help businesses achieve a higher level of success that would otherwise be possible. CXOs need to know that their organizations may be left behind if they choose to allow their anxieties to stand in the way of digital transformation. Executives who allow their businesses to evolve with technology will make great strides, while those who don’t will lag behind. This process is inexorable, although it is occurring at different speeds in different industries. See even more details on C-suite tech advisory.

A simple info any CEO should know about cybersecurity: According to most cybersecurity surveys, over 60% of all data breaches originate from unauthorized access from one of your current or former employees, or third-party suppliers. Further, it is incumbent upon CEOs to learn more about cybersecurity to ensure their company is taking appropriate actions to secure their most valuable information assets. This does not mean that every CEO needs to become a Certified Information System Security Professional (CISSP). Rather, CEOs should increase their knowledge of core cybersecurity concepts and leverage their own leadership skills to conceptualize and manage risk in strategic terms, understanding the business impact of risk.

Every business should aim to have an IT consultant! Business owners are always looking for new ways to improve customer satisfaction. Technology can help achieve this goal when implemented in the right way. Current technologies enable businesses to communicate with their customers easily and efficiently. The technologies also help employees to improve their productivity and efficiency. IT consultants can advise businesses on the best technologies to adapt to improve their efficiency. The most appropriate technology depends on the nature of business and number of users. Read more details at IT disruption warning.

Because we recruit experienced C-level IT executives as lead consultants, our team brings expertise and proven track records to these engagements. Our experts are comparable to anyone at the senior partner level at Deloitte, PwC, Accenture, E&Y, McKinsey, BCG or Bain, but we have four significant advantages these competitors cannot match: Our lead consultants remain fully engaged throughout the term of our consulting projects. When you engage one of the “Big 4” accounting firms or “Big 3” strategy firms, you may never again see the senior partner from the day the contract is signed.

The world is becoming increasingly personalized. Frequent flier numbers and customer membership programs enable companies to track consumers’ buying patterns; social media platforms and digital marketing channels enable them to know even more about our preferences and lives. The door has been opened to inappropriate uses of this information, as evidenced by the “fake news” and Facebook/Cambridge Analytica scandals from the 2016 election. But far more commonly, companies are using customer data in legitimate to personalize their communications with customers, with significant results. Customers are happy for you to know about them. According to Accenture, 83% of consumers are willing to share their data in order to enable a personalized B2C experience, and 91% say it actually impacts their buying habits. For B2B purposes, companies have long known there is easy access to public data about them, so any gain in efficiency is welcomed from suppliers who make use of that information (ideally with internal data as well – see below) to streamline the experience for their clients. Explore extra info at Innovation Vista.